Our Marketing for Local Business Lecture Series was conceived in 2013. We originally created a series of four (4) classes, specifically geared to the small business owner and their staff. Our Marketing for Local Business – The Basics classes give an overview of different social medium platforms, corporate blogging, email and direct marketing, and basics on creating organic Search Engine Optimization (SEO). This series continues to SELL OUT and has been presented to over 300 graduates!
Overwhelmingly graduates from The Basics Series requested that we create additional classes, diving deeper into the benefits of marketing using social media. In answer to the call, we created The Social Media Series. Classes show step-by-step instructions on how to post, advertise, and enhance your SEO using Twitter, Facebook, and Instagram. We round out the Social Series with the final class dedicated to content. This series fills to capacity every time it’s offered.
The next lecture program is on Digital Marketing. This series covers LinkedIN, Constant Contact email and event marketing, and Google Analytics. Learn how to set up an event, sell tickets and merchandise online and review the amazing amount of information that Google Analytics offers to measure your marketing might.
Our newest series is dedicated to Holiday Marketing. This series is very intensive and highly personalized; we allow a maximum of only 7 students. The first session teaches how to make a 4-week holiday marketing plan. The second session enables students to create and schedule their holiday social media posts between Black Friday and Christmas Eve. During the third session, students will create 2 email blasts that focuses on prompting previous customers to buy again. The last series shows attendees how to set up easy to understand metrics to determine the success of the campaign and gives invaluable insight for future marketing plans.
The 300+ graduates that have completed the series include Fortune 100 and one-man operation companies. The series tend to sell out very quickly and we are often required to create a wait list. Check reviews from previous attendees here, and register today!
2018 Educational Series
- BLOGGING 2/7/18 – SOLD OUT
- SOCIAL MEDIA OVERVIEW 2/14/18– SOLD OUT
- EMAIL & DIRECT MARKETING 2/21/18– SOLD OUT
- ORGANIC SEO 2/28/18 – SOLD OUT
- TWITTER 5/2/18 – SOLD OUT
- FACEBOOK 5/9/18– SOLD OUT
- INSTAGRAM 5/16/18– SOLD OUT
- CONTENT 5/23/18– SOLD OUT
- CREATING A PLAN 10/25/18
- CREATING & SCHEDULING SOCIAL MEDIA 11/1/18
- CREATING 2 EMAIL BLASTS 11/8/18
- SETTING UP METRICS 11/15/18
2019 Educational Series
- BLOGGING 2/7/19
- SOCIAL MEDIA OVERVIEW 2/14/19
- EMAIL & DIRECT MARKETING 2/21/19
- ORGANIC SEO 2/28/19
- TWITTER 5/9/2019
- FACEBOOK 5/16/19
- INSTAGRAM 5/23/19
- CONTENT 5/30/19
- LINKEDIN 8/7/19
- EVENT MARKETING -Constant Contact 8/14/19
- EMAIL MARKETING -Constant Contact 8/21/19
- GOOGLE ANALYTICS 8/28/19
- THE PLAN 10/24/19
- SOCIAL POSTS 10/31/19
- EMAIL BLASTS 11/7/19
- ROI METRICS 11/14/19