Overwhelmingly, participants from our Marketing for Small Business-The Basics classes asked us to create additional content and take them further into the digital marketing world. Our Social Marketing for Small Business Series is in response to that request. We’re calling this our “HOW TO:” Series
- HOW TO: Twitter
- HOW TO: Facebook
- HOW TO: Instagram
- HOW TO: LinkedIN
- HOW TO: Constant Contact
- HOW TO: Google Analytics
In each of these classes, we’ll put together graphics and posts/tweets/blogs and review where to find content that is relevant to clients and colleagues. We’ll discuss the many affordable options for paid advertising within different platforms and review demographics available.
HOW TO: Twitter
Twitter is a fast paced, up to the second platform that allows for real time marketing.
Learn how to create and utilize a hashtag, understand the benefits of using graphics and videos within your tweets, and understand how intelligent and predictive the program really is.
We’ll review what and when to tweet and explain best practices for who to follow and retweeting.
This is an excellent platform to drive people to your website and utilize creating backlinks. It’s also a great means to research prospects and gain insights on businesses and industries.
HOW TO: Facebook
Guest Professor Allie Danziger, President and Founder of Integrate, a Houston based, award winning, multi-channel marketing powerhouse, will teach our Facebook for Business Class. Facebook continues to make major changes and is now approaching their platform like a search engine, similar to Google. This has become a strong and affordable way to market your company.
Learn how to create a free company page for your business, review the meaning of a Like, Reach, and Visit, and discuss metrics to monitor your traffic.
We’ll review what and when to post on your page and give an overview of options available for you to market for new clients including targeting demographics available through paid advertising on Facebook.
With over 300 million monthly active users on Instagram, your business has the potential to reach, engage, and build a massive community on Instagram. But where do you start?
Not everyone on Instagram is right for your brand. Not everyone will convert into a customer, client, or collaborator. In this course, you’ll learn how to make the most of your time by finding your ideal followers and keeping them engaged.
HOW TO: LinkedIn
The largest professional network with 300 million members in over 200 countries, LinkedIn is the Rolodex of today.
It is an excellent tool for your sales team to identify and engage prospects, build your sales pipeline and increase your social selling. It’s an excellent resource to promote your business and build relationships between your brand and the worlds’ professionals.
Learn how to set up a company page, understand the benefits of having a complete profile and review the basics of updates and posts.
HOW TO: Constant Contact
Learn how to create and send emails from within Constant Contact. We’ll review how to create, upload and manage your email list. We’ll review reporting provided and show you how to set up events and surveys. Items covered in this class can easily be applied to other email programs such as MailChimp.
HOW TO: Google Analytics
Guest lecturer, John Horrell, CEO of Siteboxpro, will introduce you to the layout of Google Analytics. Discover how people are finding your website, what search engine’s they are using and what key words are directing people to your site.