Analytics

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Do you know who your customers really are?  Have you reviewed their characteristics, trends or likeness?  Do you know if your marketing message is speaking to your audience?  Let us run a “Snapshot” on your database today.

Here’s how it works.  You provide us with a list (or lists) containing names and addresses.  We’ll run those records against a comprehensive consumer database that contains over 175 million records.

The database has a 30-year history and is compiled using over 100 sources including children’s catalogers, county record data, online surveys, public records, purchase transactions and telephone directories.  Analysis will be conducted using the criteria from matched records.

In return you will receive an in-depth look at your customer base.  Analysis includes:

  • Age BandPC2 - Group Photo
  • Gender
  • Marital Status
  • Family Position
  • Occupation
  • Income
  • Home Owners
  • Market Value of Home
  • Length of Residence
  • Net Worth
  • Children Present
  • Age of Children
  • and more

*Analysis is presented using percentages from matched records for each element.

We will walk you through the trends that will allow you to identify characteristics of good clients and what criteria you’ll need to select when purchasing marketing lists for new business acquisition. 

This amazing tool also helps your marketing department understand their audience which enables fine tuned and well honed messaging for maximum results.

We recommend our clients conduct a Snapshot every two (2) years on their in house databases to keep current and ensure they know their customers.  Call for your Snapshot today!

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