Be sure to scan the September QR Code in your BEB Calendar this month, it makes us laugh every time! Check it out here!
You can also click here to see it!
You can also click here to see it!
This 4-part series covers marketing basics that every business should use. Our first class covers blogging. Learn the reasons why a business should blog and the importance of keeping your website content fresh and consistent. We’ll discuss topics for content, when and where to find suitable content, how often to post and how to create back links to your website that will help with your organic Search Engine Optimization.
Next up? Social media. What is the value of a “Follow”, a “Like” or a LinkedIn endorsement? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business, understand the demographics of the people on different platforms, and learn how the most used social media environments differ.
The 3rd class in our wildly popular series covers email & direct mail. Learn about the
minefields surrounding email blasts and privacy regulations. We discuss how to study, catalog and build your email list and identify content and links that can help with your organic SEO. We’ll also review several online email services available to make online marketing easier.
Learn how direct mail has become a digital driving machine with a long shelf life. The printed piece has become interactive with QR Codes and Augmented Reality and tracking results is easier than ever before.
The last class is about organic Search Engine optimization (SEO). Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results.
Our guest lecturers will review the parts that make up a search engine result. They’ll show you ways to take advantage of local searches using free services like Yelp or Google maps. We’ll discuss target-paid listings, budgets, and learn about different kinds of searches.
Classes are kept to a maximum of 15 people to enable accelerated interaction and enhanced learning. Lunch is included with the registration fee. This series has consistently been rated Excellent by our over 50 graduates. 97% of all attendees surveyed say they would recommend the series to a friend.
Classes are conducted at our facility in The Museum District of Houston Texas (near I69 & Main Street). Special rates are available for multiple classes. Classes usually SELL OUT, so register TODAY! Click here for more details.
Don’t forget to scan your February QR Code for a fun video! Or you can click here to see it too. Our QR Codes were scanned over 1,500 times last year! Enjoy.
Blogging: Tuesday, February 2, 2016 11:30 – 1:00pm
Social Media: Tuesday, February 9, 2016 11:30 – 1:00pm
Email | Direct Mail: Tuesday, February 16, 2016 11:30 – 1:00pm
Search Engine Optimization: Tuesday, February 23, 2016 11:30 – 1:00pm
TWITTER 2.0: Tuesday, March 15, 2016 11:30 – 1:00pm
FACEBOOK 2.0: Tuesday, March 22, 2016 11:30 -1:00pm
LinkedIN 2.0: Tuesday, March 29, 2016 11:30 – 1:00pm
Classes have a maximum of 15 students for personalized learning and maximum interaction. Cost is $30 per person, per class (with discounts for multiple class registration), and lunch is included. The series is held at our facility in the heart of the Houston Museum District.
We’ve had over 60 attendees in the past year, and classes fill quickly. Register today.
New delivery standards for Standard Mail will take effect on July 1, 2015. See below for details:
We have experienced slower than normal standard mail delivery locally and regionally. See details on what Houston mailers are experiencing and read our recommendations for the coming back to school and holiday seasons. Read More…
Our Basics class is an update of the wildly successful series we presented last year. The seminars cover Blogging (7/16/2015), Social Media (7/23/15), Two Mails: Direct Mail & Email (7/30/15), and Search Engine Optimization (8/6/15).
Guest lecturer Kathy Norris-Hall of the USPS, will conduct the Direct Mail portion of the Two Mails class. Kathy will review some new tools the postal service is using to help businesses determine the return using cross-channel marketing in conjunction with your direct mail campaigns. She’ll also review list options, a wide scope of vehicles to mail, tracking response rates, and how to use your direct mail to drive customers to your website.
Back by popular demand, our guest lecturers, Jeremiah Mohr and John Horrell of Siteboxpro will conduct the SEO (Search Engine Optimization) class. Siteboxpro is a leader in SEO and web marketing and will teach about the process of organically improving the visibility of your website in search engine results. They will review a breakdown of a search and show you ways to take advantage of local searches using free services such as Yelp or Google maps.
Our Angel Wiener is teaching the new and updated social media class. Angel will review the demographics of the most popular social media platforms to help you determine which is best suited for prospecting new business. She’ll review the basics of how to converse within each platform and how to identify results.
Also returning for another season is our Joy Zehrbach. Joy Z is conducting the Blogging and e-mail classes. She’ll review reasons why a company should blog and how blogging keeps your website content fresh. We discuss topics for content, where to find content and how to use back links to help your SEO.
The email classes review the minefields surrounding blasts and privacy regulations and how to study and maximize your email list.