It’s the last QR Code of 2017! But no fear, our 2018 calendars are in the works. In the meantime, scan our last 2017 QR Code for a fun 1-minute video!
You can also check it out here.
Be sure to scan the November QR Code from your BEB interactive calendar! We have a special message for you!
You can also check it out here!
Congratulations to our ‘Postal Partner’ and Industry colleague, Tom Glassman. Tom has been appointed to serve on the U.S. Postmaster General’s Mailers’ Technical Advisory Committee (MTAC), for a six-year term.
Tom will be representing Idealliance. David Steinhardt, Idealliance President said, “Tom’s insight and extensive experience in mailing, as well as his service with the association’s mailing Working Groups, give him a wealth of knowledge he can draw from to contribute to the important work of MTAC.”
“I am excited about the opportunity to serve as a representative to MTAC,” says Glassman. “To have the chance to be involved in the activities of the two core working groups in the mailing industry—Idealliance and MTAC—provides the power to really move the mailing industry forward.”
Glassman is Director of Data Services & Postal Affairs at Wilen Direct, serves on the Idealliance Postal Operations & Technologies Council, and is Chair of the association’s Education Working Group, which last year launched MailPro®, a mail and postal education certification program with more than 1,000 enrollees. He has also been actively involved with MTAC working and user groups for some years. A graduate of Babson College, he is a USPS certified Mailpiece Design Consultant (MDC) and Mail Design Professional (MDP) and has earned Idealliance Mail Professional certification.
Tom has worked closely with BEB for the past 5-years and we consider him a ‘member of the BEB family’. Congratulations, Tom.
Congratulations to our Kathy N. Hall as she is now Co-Chair of the Houston chapter of the Postal Customer Council. The Postal Co-Chair is Houston Postmaster, Chenise LaDoux.
The Postal Customer Council (PCC) was organized in 1953 to provide a forum for communication with and cooperation between commercial mailers and the USPS.
HPCC shares information and facilitates the exchange of ideas about new and existing Postal Service products, programs, services and procedures that affect all businesses that use the mail; and help industry members and their organizations grow and develop professionally through focused education programs.
A national program, PCCs are postal sponsored organizations, and membership consists of both Postal Service employees and representatives of the mailing industry.
Executive Board Officers are elected for a two-year term. The Houston Postal Customer Council was recently presented with a Platinum Premier PCC Recognition award during the 2017 National PCC day. Congratulations!
Be sure to distribute some of your holiday marketing budget toward targeted ads using social media.
One of our clients recently spent only $250, over a 17 day period on an a multi-channel ad posting to Facebook & Instagram. The ad was presented to 69,625 people (Reach), 138,736 times, (Impressions), and generated 835 website clicks. 774 of the clicks were unique. That’s a lot of traffic!
Let BEB help you with the set up, creation, and distribution of a highly targeted social media ad campaign. Costs are very affordable, and the demographics that are available are amazing. Geo, income, age, households with children, and a plethora of general interests such as music bands, politicians, foods, and hobbies, are only a few of the many selects available.
Participating customers (6 million strong so far), receive an email containing an image of the outside of their letter-sized mailpieces that will be arriving soon. Packages will be presented starting in 2018, and instead of the current grayscale images of today, full color images will start early next year as well.
Notifications can also be viewed on the dashboard at informeddelivery.usps.com. Notifications are not sent on days when there is no mail to be delivered, or on Sundays and federal holidays.
There is a lot of potential for marketers as this program takes root. You have the option to make the images interactive by connecting to your website or landing pages. We’ll review this new service in more detail within our next newsletter.
HOW DO I SIGN UP?
The USPS said it will propose higher postal rates (for market dominant products) based on the August 2018 Consumer Price Index (CPI). The proposed filing will be submitted sometime in October and the rate hike will take effect on January 21, 2018.
The actual proposed changes are unknown at this time, and we are uncertain how much the USPS will draw on “Banked Pricing Authority” (see below right for more information).
However, based on statistics released by the Bureau of Labor, the Consumer Price Index Figures for August (including those used to construct the USPS pricing authority), reflect the calculated “cap” at 1.987%. Therefore, our advice to mailers is to estimate around a 2% increase for your 2018 postal budget. Of course specific prices can change plus or minus.
What is the USPS Banked Pricing Authority
An amount not used in a previous filing or developed through discounts tied to incentives & promotions. This can be added to what is available under the CPI cap to increase the net percentage applicable to each class of mail.
Individual Classes $30/per person
2 Classes $57/per person
3 Classes $81/per person
4 Classes $105.00/per person