Tag Archives: Business Extension Bureau

Content Myth No. 4

Content marketing is a process that takes time. You can’t expect to see results overnight. But that doesn’t mean it’s not worth your time, and it certainly doesn’t mean it can’t be measured. Use metrics that will help you measure activity. Pay attention to things like page views, downloads, time on site, subscriptions, paid versus organic search traffic, repeat versus new visitors, social likes and shares and cost per lead.

Content marketing is an extremely powerful tool and is an excellent resource for organic SEO. It allows you to develop long-lasting relationships with your clients and prospects and is critical at all stages of your customer journey.

Content Myth No.3

Content marketing should be woven into every touchpoint—online and offline—that you have with a customer. It can play an important role in more traditional direct marketing campaigns and even in-person sales meetings. Remember, content marketing is ultimately an experience that you’re creating for your target audience, built around a narrative that ties back to your business.

Inspired by http://www.chiefmarketer.com/5-content-marketing-myths-bust-2018/

Content Myth No. 2

Content marketing is a powerful tool for both acquisition and retention. It’s also a great way to explain a complex process, product or service. B2B’s longer sales cycle means prospects often spend more time at the top of the funnel, creating multiple opportunities for engagement and lead nurturing via content.

Use content to guide prospects along their decision journey and warm them up for a conversation with your sales team when they’re ready. Once converted, create content to welcome new clients or customers and reinforce that they made the right decision. Then strengthen the relationship and keep them engaged with ongoing content.  Exercise your expertise by sharing the latest information or trends.

Inspired by http://www.chiefmarketer.com/5-content-marketing-myths-bust-2018/

December 2017 QR Code

It’s the last QR Code of 2017!  But no fear, our 2018 calendars are in the works.  In the meantime, scan our last 2017 QR Code for a fun 1-minute video!
You can also check it out here.

Postal Partner Appointed to MTAC

Congratulations to our ‘Postal Partner’ and Industry colleague, Tom Glassman.  Tom has been appointed to serve on the U.S. Postmaster General’s Mailers’ Technical Advisory Committee (MTAC), for a six-year term.

Tom will be representing Idealliance.  David Steinhardt, Idealliance President said, “Tom’s insight and extensive experience in mailing, as well as his service with the association’s mailing Working Groups, give him a wealth of knowledge he can draw from to contribute to the important work of MTAC.”

“I am excited about the opportunity to serve as a representative to MTAC,” says Glassman. “To have the chance to be involved in the activities of the two core working groups in the mailing industry—Idealliance and MTAC—provides the power to really move the mailing industry forward.”

Glassman is Director of Data Services & Postal Affairs at Wilen Direct, serves on the Idealliance Postal Operations & Technologies Council, and is Chair of the association’s Education Working Group, which last year launched MailPro®, a mail and postal education certification program with more than 1,000 enrollees. He has also been actively involved with MTAC working and user groups for some years. A graduate of Babson College, he is a USPS certified Mailpiece Design Consultant (MDC) and Mail Design Professional (MDP) and has earned Idealliance Mail Professional certification.

Tom has worked closely with BEB for the past 5-years and we consider him a ‘member of the BEB family’.  Congratulations, Tom.