Tag Archives: EMAIL

Winter Classes Scheduled

BEB Texas Marketing for Small Business 2016 Winter Seminar Series The BasicsWe are excited to announce that our ALL NEW Marketing for Small Business, Winter Seminar Series have been scheduled.  We are offering two different programs:

Marketing for Small Business, The Basics

Blogging:    Tuesday, February 2, 2016 11:30 – 1:00pm

Social Media: Tuesday, February 9, 2016 11:30 – 1:00pm

Email | Direct Mail: Tuesday, February 16, 2016 11:30 – 1:00pm

Search Engine Optimization: Tuesday, February 23, 2016 11:30 – 1:00pm 

Marketing for Small Business, 2.0

TWITTER 2.0: Tuesday, March 15, 2016 11:30 – 1:00pm

FACEBOOK 2.0: Tuesday, March 22, 2016 11:30 -1:00pm

LinkedIN 2.0: Tuesday, March 29, 2016 11:30 – 1:00pm

Classes have a maximum of 15 students for personalized learning and maximum interaction.  Cost is $30 per person, per class (with discounts for multiple class registration), and lunch is included.  The series is held at our facility in the heart of the Houston Museum District.

We’ve had over 60 attendees in the past year, and classes fill quickly.  Register today.

Summer Classes Scheduled

MAILING #1 - Introducting the SeriesWe are excited to announce that the 2015 Marketing for Small Business Summer Seminars have been scheduled!

Our Basics class is an update of the wildly successful series we presented last year.  The seminars cover Blogging (7/16/2015), Social Media (7/23/15), Two Mails: Direct Mail & Email (7/30/15), and Search Engine Optimization (8/6/15).

Kathy Norris HallGuest lecturer Kathy Norris-Hall of the USPS, will conduct the Direct Mail portion of the Two Mails class.  Kathy will review some new tools the postal service is using to help businesses determine the return using cross-channel marketing in conjunction with your direct mail campaigns.  She’ll also review list options, a wide scope of vehicles to mail, tracking response rates, and how to use your direct mail to drive customers to your website.

Jeremiah Mohr and John Horrell of SiteboxproBack by popular demand, our guest lecturers, Jeremiah Mohr and John Horrell of Siteboxpro will conduct the SEO (Search Engine Optimization) class.  Siteboxpro is a leader in SEO and web marketing and will teach about the process of organically improving the visibility of your website in search engine results.  They will review a breakdown of a search and show you ways to take advantage of local searches using free services such as Yelp or Google maps.

Angel Wiener of Business Extension BureauOur Angel Wiener is teaching the new and updated social media class.  Angel will review the demographics of the most popular social media platforms to help you determine which is best suited for prospecting new business.  She’ll review the basics of how to converse within each platform and how to identify results.

Also returning for another season is our Joy Zehrbach.  Joy Z is Joy Zehrbach of Business Extension Bureauconducting the Blogging and e-mail classes.  She’ll review reasons why a company should blog and how blogging keeps your website content fresh.  We discuss topics for content, where to find content and how to use back links to help your SEO.

The email classes review the minefields surrounding blasts and privacy regulations and how to study and maximize your email list.

Fall and Spring classes sold out, so if you’re interested in attending, register soon!  See what previous attendees said about our classes.