Tag Archives: Ron Royall

Letter from the President – Oct 2017

Our thoughts and prayers are with everyone affected by Hurricane Harvey.  The devastation in Houston and surrounding areas was truly alarming.       However, our fellow Houstonians shined with acts of incredible selflessness and kindness. I am proud of our city.

BEB was very fortunate as our compound remained dry, sustained no damage from the storm and remained open for business without interruption.  Also, 100% of our staff emerged from the storm safe and sound.

The Houston USPS was closed for only a few days and is now 100% operational.  Mail is flowing without delay and we’re in full swing with open enrollment, giving, and holiday season preparations. 

Our social media and digital division was extremely busy during the storm.  Many of our clients used those platforms to communicate with their customers regarding closings, temporary relocations, and notification of available services.  We hope you, your loved ones and your businesses fared well and know that we are here to assist in any way we can. 

In this issue of The Bureau, we review the latest happenings in Washington DC pertaining to the upcoming postal rate increase expected in January.  We also outline the controversy surrounding the proposed methodology change to the way nonprofit rates are determined. 

This summer, our Social Media seminar series completely sold out.  With demand so high, we decided to schedule another series for the Fall, starting October 24th.  These sessions will sell out again quickly, so if you are interested and haven’t already registered, do so fast. 

Our Marketing for Small Business classes are divided into three programs.  The Basics Series include Blogging, Social Media Platforms Overview,  Organic Search Engine Optimization, Direct Marketing, and Email blasts.  The Social    Media Series covers Twitter, Facebook, and Instagram for Business, and a new session dedicated to content.  The Digital Program offers LinkedIN, how to create an email blast and another session on event marketing within Constant Contact.  The final class covers how to understand Google Analytics.

Though our prescheduled series are conducted at our facility, many of our  clients have asked us to teach classes at their location.  We can modify an individual presentation or an entire series to address your needs.  One of our more popular traveling seminars is called Direct Mail Made Easy.  Several clients invite us to teach this class once or twice a year.  We have presented to sales and client service reps, graphic artists, and marketing coordinators.  Some highlights from the class include, what to look for when designing materials to mail, understanding different classes of mail, and a review of postage rates.  If you have an interest, call your representative and we will make it happen.   

We hope that you enjoy this edition of The Bureau, and if you have questions or need more information about anything herein, please don’t hesitate to contact us.  Thank your for your business and partnership.

Ron Royall, President

Business Extension Bureau






BEB at MFSA-SW Conference


Epicomm-SW Conference

Helsley Lifetime Achievement Award WinnersRon, Ro, and Joy Z attended the 2016 Epicomm-SW Conference in The Woodlands from April 29th – May 1st.

Ron and Joy Z are currently serving on the board of this  industry association dedicated to the direct mail, printing and fulfillment industries.

This 3-day conference attracts companies from all over Texas, Louisiana, Arkansas and Oklahoma.  Speakers from across the country reviewed the latest happenings within the United States Postal Service, new marketing trends and cyber security.  Our Joy Z presented JackThe Winning Chili Cook-off Team Gressett of Admail with this year’s Helsley Family Award and our Ron was on the winning team for the first ever Epicomm-SW Chili Cook-off.  Ro’s team won for best presentation!

The President of Epicomm national quoted our January newsletter during a lecture and highlighted BEB as a progressive and growing multi-channel marketing company.

Robert “Bob” Royall was one of the original founders of the 50-year strong industry organization, and was a previous president.  Our Ron served as president of the SW Chapter in 2013.

Advocare Texas Kickoff Luncheon

2016-12-28 Advocare Texas Bowl LogoToday, our Ro and Ron Royall attended the 2016 College Football Insider Luncheon presented by aramark.

After Marc Vandermeer of the Houston Texans welcomed attendees, AdvoCare V100 Texas Bowl Board Chair, Don Faust, Jr gave opening remarks.  The invocation was given by JJ Moses  (Houston Texans Ambassador), and a lively “Chalk Talk” with University of Oklahoma Legend and Super Bowl Champion, Joe Washington, Jr, University of Houston Super-Star and Heisman Trophy Winner, Andre Ware and University of Houston Head Coach, Tom Herman.  Closing remarks were delivered by Executive Director of AdvoCare V100 Texas Bowl, David Fletcher.

2016-05-17 Tom Herman Andre Ware and Joe Washington Jr from Advocare Texas Bowl KickoffToday’s luncheon celebrated the 2016 AdvoCare Texas Kickoff between The University of Houston Cougars and The University of Oklahoma Sooners on Saturday, September 3rd.  It also highlighted the 2016 AdvoCare V100 Texas Bowl played on December 28th between The Big 12 and Southeastern Conference.  2016 marks our 10th year as a “Bowl Backer” for the big game.

The official charity to The AdvoCare V100 Texas Bowl, DePelchin Children’s Center has been partners since the Bowl’s inception in 2006, and over $1 million in financial and millions more in promotional support have been delivered as a result.  An accredited foster care and adoption agency, DePelchin serves the most vulnerable children and families in Texas and works to break the cycles of abuse and neglect.

BEB-Business Extension Bureau is proud of our contribution and support to these outstanding Texas organizations and events!

The Bureau 2015 Year in Review


2015 was a year of tremendous change at BEB. As many of you already know, my father and former President Emeritus Robert “Bob” Royall passed away in November. We are a family owned business.  My brother Ro (Executive Vice President) and I had the pleasure of running the operation alongside my father for over 20 years. His passing has had a profound and lasting impact on all of us, and his legacy remains strong. Thank you to everyone that reached out to us regarding our loss. We are deeply moved by the outpouring of condolences, and appreciated hearing so many stories about how my father touched so many lives. As we sustain the solid foundation of the company he cultivated, we face the coming year with confidence and clear direction. He is deeply missed.

Our business continued to transform during 2015. Existing clients required a deeper, moreBOB WITH THE BOYS BUSINESS EXTENSION BUREAU'S THE BUREAU comprehensive relationship and demanded broader service offerings to meet their needs. Data acquisition and mining increased over the past year, as did our digital fronts including, website design, email marketing and social media services. We saw a steady growth in printing (digital, offset and large format), and direct mail climbed doubled digits as our clients continue to see the value of direct mail marketing.

Based on the current political and economic climate, we anticipate the coming year to be a challenge on many levels. We believe that marketing dollars will be scrutinized, campaigns will be more closely monitored, and higher returns expected. As a result, our goal for 2016 is to continue expansion of our service offerings while strengthening our core competency as a marketing production company. Because we believe that companies will expect more from fewer people, the need for a partnership with our clientele is more valuable than ever. We will continue to be extremely agile and promise to develop stronger connections with you, our valued clients and partners.

This marks our 4th year of the annual “Year in Review” edition of The Bureau. In this issue, we’ll introduce you to our newest Business Development Manager, Kathy N. Hall, formerly with the United Postal Service, we’ll reveal some new service offerings and review highlights from the past year. We included updates on postal rate increases, and changing marketing patterns within the social media world as well as information on our upcoming Marketing for Small Business Seminar Series- The Basics (blogging, social media, email marketing and SEO) that started in February.  In April we offer three new intermediate classes that focus on social media for business on Twitter, LinkedIn and Facebook.

We hope your 2016 is a great year, and thank you for your business and partnership.


Signature - Ron Royall


Ron Royall – CEO


BEB Awarded BBB Winner of Distinction

BEB BBB Award of Distinction 2015Houston – We are so proud to announce that Business Extension Bureau is this year’s recipient of the Houston Better Business Bureau’s Awards for Excellence.

Today we were presented with a Winner of Distinction statue as recognition of our company’s commitment to quality in the workplace and superior service to the community and businesses served. Less than .2% of companies in the Houston area are honored with this prestigious award!

Judges base their decision on 10 factors surrounding each business which include changes within an industry and how the company has adapted to those changes, how the organization stays on top of the latest processes, technology and trends, and how the business has contributed to the betterment of their industry.

Competition was fierce and over 1,000 people were in attendance of the sold out, main event held on May 13, 215 at the Bayou City Event Center.  We are honored to have received such a prestigious award!

CEO, Ron Royall (L) and Executive VP, Ro Royall (R) were in attendance to receive this amazing award.

CEO, Ron Royall (L) and Executive VP, Ro Royall (R) were in attendance to receive this amazing award.

Over 1,000 people were in attendance at this year's 2015 BBB Awards of Excellence Event

Over 1,000 people were in attendance at this year’s 2015 BBB Awards of Excellence Event

Zehrbach Wins Helsley Family Award

Joy Zehrbach and Ron Royall of BEB - Business Extension BureauEpicomm-Southwest presented it’s lifetime achievement honor, The Helsley Family Award, to Joy Zehrbach, Vice President of BEB-Business Extension Bureau.

The presentation was made at the association’s 2015 annual convention in April. Since its inception in 1971, this award is presented to an individual who has demonstrated a long history of significant and outstanding achievement in the marketing service provider industry.  It can only be won once, and past recipients select each new winner.  Zehrbach is the third member of BEB to be honored with the award.  Ron Royall, President and CEO was given the distinguished honor last year, and his father, Robert “Bob” Royall, founder of BEB-Texas, was presented with the award in 2001.

2015-05 HELSLEY AWARDBEB is a family owned, marketing production company, founded in 1949 and located in the 2015-04-25 AWARDS GRAPHICmuseum district of Houston, Texas.  Zehrbach was brought on board in June of 2012 to expand Business Extension Bureau’s presence in digital marketing which includes social media, websites, wide format printing, and interactive direct mail marketing.

Now a leader in the digital medium, BEB has won numerous awards for their social media, video, education programs, data, e-mail and direct mail marketing campaigns over the past 3-years.

EPICOMM BOD AWARDJoy was also presented with an award of recognition by Epicomm for her contributions during her term on the national board.  This prestigious award was presented by Ken Garner, President and CEO of the national Epicomm industry association.

Congratualtions, Joy Z!


The Bureau – A Letter from our CEO


President & CEO, Ron Royall

President & CEO, Ron Royall

Houston, TX- We are already over half-way through the first quarter of 2015 and the year seems to be moving at lightning speed.

As our executive team planned for the coming year, we determined that our business must become even more nimble and adapt to the changing economic climate, quickly. In fact, I believe that the only consistency in our economy today, is change.

Texas has a new governor for the first time in 14 years, and the price of oil is dropping at accelerated rates. Houston led the country with 125,300 new jobs created in December, while the Federal Reserve announced in January that the state will lose approximately 125,000 jobs due to lower oil prices by mid-2015.

Social media marketing was a primary marketing strategy for several clients last year, and netted amazing results.

As the economy is ever changing, we see that our client’s needs are consistently changing too. As a result, our service offerings and skill sets are evolving to ensure we continue to serve our customers well.

Last year we expanded deeper into social media marketing, websites, wide format printing, and created several marketing strategies for a wide variety of companies.

Our primary focus for this year is to continue to develop new ways to help our clients market smarter. We’ll execute with greater agility and speed, and keep you informed of the latest industry happenings.

And so, in this edition of The Bureau, we review details of the recent USPS postal increase request, offer information on upcoming Marketing for Small Business classes, and share results of some of our marketing campaigns from 2014.

As always, we sincerely thank you for your business and partnership and look forward to serving your needs in the coming year.


Signature - Ron

The Bureau – Page 2

PEOPLE ON THE MOVE: Diane Bandemer

Diane Bandemer at BEBJoin us in welcoming Diane Bandemer to our BEB Team. Diane is a business development manager specializing in multi-channel marketing for Houston and national markets. With 20-years of industry experience under her belt, Diane has managed data processing and client service departments as well as lead successful inside sales teams. She earned her Associate degree in Accounting from Alvin Community College and previously worked for Omnicom Group/Tabs Direct, Fiserv, and Seebridge Media. She is well versed in social media marketing and data analytics. Check out her profile on LinkedIn, Twitter or Facebook and connect!

Ron Royall Wins Prestigious Helsley Family Award

Our President & CEO, Ron Royall was awarded the Helsley Family Award by the Association of Ron Royall Helsley Award AMSP-SWMarketing Service Providers-Southwest Chapter in April. This prestigious award originated over 40 years ago and recognizes individuals for demonstrating a long history of significant and outstanding achievement in the mailing service industry. The award can only be won once and the recipient is selected by the previous members. The award has extra special meaning to us as our Founder, and Ron’s father, Bob Royall earned this distinguished honor in 2001. We are proud of our heritage within the marketing production industry and so very proud of Ron for earning this exclusive award.

BEB Takes Highest Honor

2014-05-01 HERMES PLATINUMWe are very excited to announce that Business Extension Bureau has earned the Association of Marketing and Communication Professionals (AMCP) highest industry honor, The Platinum Hermes Award for our quarterly newsletter, The Bureau.

This year’s competition was fierce, with over 5,500 entrants from all over the world vying for top honors. We are thrilled to receive the recognition, especially from the traditional media category and for a direct mail marketing piece.

BEB Named All Star by Constant Contact

The All Star Award from Constant Contact®, Inc honors e-mail marketing results. In 2013, 2013-03 Constant Contact All Star AwardBEB-Business Extension Bureau ranked among the top 10% of the Constant Contact® global customer base and achieved consistently high open rates (greater than 25%), click through rates and low bounce rates. Consideration also included companies with a high level of engagement with e-mail campaigns and/or events and significant social sharing features connected to those campaigns.

Ron Royall Wins Lifetime Achievement Award

The Association of Marketing Service Providers, Southwest Chapter presented it’s lifetime achievement honor, The Helsley Family Award, to Ron Royall, President and CEO of BEB-Business Extension Bureau.

Ron just figured out that he was this year's recipient of the prestigious AMSP-SW Helsley Family Award.

Ron just figured out that he was this year’s recipient of the prestigious AMSP-SW Helsley Family Award.

The presentation was made at the association’s 2014 annual convention in April.  Since its inception in 1971, this award is presented to an individual who has demonstrated a long history of significant and outstanding achievement in the marketing service provider industry.  It can only be won once, and past recipients select each new winner.  Royall is a second-generation Helsley Family Award recipient as his father, Robert “Bob” Royall, founder of BEB-Texas, was presented the honor in 2001.

BEB is a family owned, marketing production company, founded in 1949 and located in the museum district of Houston, Texas.  Ron Royall earned his degree in accounting and finance from Texas A&M in 1984 and started his career as a tax accountant with Arthur Andersen, the largest accounting firm in the world at the time.

Returning to the family business to help with a transitional period in 1991, Royall grew the business by upgrading the company’s computer system, expanding service offerings and constructing the financial arm of the creation of BEBdata.  BEBdata is one of the largest consumer bankruptcy data compilers in the U.S. today.

Bob Royall, turned over the reins as CEO to his son, Ron, in 2007 to lead the company and face the challenges surrounding the recession. Under the second-generation Royall, the company has grown.  Revenues increased by 15%, expanding service offerings now include strategic marketing plans, analytics, and full service printing which includes offset, digital, and wide-format.  A leader in social marketing media, BEB has received multiple awards for their social media, video marketing, and direct mail campaigns.