Tag Archives: social media

December 2017 QR Code

It’s the last QR Code of 2017!  But no fear, our 2018 calendars are in the works.  In the meantime, scan our last 2017 QR Code for a fun 1-minute video!
You can also check it out here.

BEB WINS dotCOMM GOLD

dotCOMM Awards announced winners for the 2017 international awards competition honoring excellence in web creativity and digital communication.  BEB was awarded a GOLD dotCOMM for our Holiday Social Media Video!  Check out this multi-award winning video here.

dotCOMM Awards’ categories are the elements of the web’s evolving tools. Interactivity, content, design, social media, video, apps, blogs and influencers are all important components of digital public relations, marketing and advertising campaigns.

There were over 2,200 entries from throughout the United States, Canada and 13 other countries in the 2017 competition. Entries came from corporate marketing and communication departments, digital shops, advertising agencies, PR firms, production companies and freelancers. Entrants included designers, developers, content producers, digital artists, video professionals, account supervisors, creative directors and corporate executives.

dotCOMM Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.

AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

We are thrilled to have been given such a prestigious honor!

June 2017 QR Code

Have you scanned your June QR code from the 2017 BEB-Business Extension Bureau calendar?
We have a special message for you!

You can also click here to see it!

Which Social Media Platform is Best for Your Business

which-platform-is-the-bestWhich platform is best for your business?  The best way to determine that is to find out who is on those platforms.

Referencing data from the Pew Research Center’s Annual Internet Project Survey, 72% of adults online are on Facebook.  28% are on Instagram, 25% on LinkedIN, and 23% are on Twitter.

gender-demographicsThere are more women than men on Facebook and Instagram.  Though almost even, LinkedIN older-couple-african-american-computer-smilingand Twitter have more men users than women.

Young adults are still the most likely to use social media.  90% of online adults ages 18-29 are active while 77% aged 30-49 are also active on social media.  However, the fastest growing segment are adults aged 50-64.  51% are engaged on a social platform (up 5% from 2005), and  35% of adults aged 65+ partake in the medium.  That’s up from 2% in 2005.

income-and-education-demographicsThe study reviews income and education demographics of multiple social platforms as well.  By reviewing each of the demographics, you will see a general profile of the people using specific social sites.  Here’s a couple of quick reviews:

Facebook

Founded in 2004, this 12-year old platform is the most used social site.  It’s been around the longest too.  An entire generation has “grown up” on it.

facebook-profile70% of Facebook users check their account daily.  On average, users check their account 14 times a day.

TWITTER

This 10-year old platform touts 313 million active monthly users.  Over 50 million tweets are posted daily.  Who is posting all of that information?

twitter-profile36% of Twitter’s users check their account daily.

Adding an interesting mix to the fold are the statistics showing people on multiple platforms.  Over 25% of online adults are engaged in more than one social network while 17% are on three.  This is growing trend worth watching.

You can learn more about “who” is on “which” platform by attending our Marketing for Small Business Social Media Classes.

Your business should be active on at least one social platform.  Advertising is inexpensive, it helps your search engine optimization (at no cost), and enables your clients (both existing and potential) to interact with you.  If you know who your clients are, choose the platform that has your audience/client base engaged and get started today!

TWITTER 101

young-man-african-american-red-shirt-curly-hair-puzzled-question-unsureWhy should your business be on Twitter?   It’s a great way to stay connected to your customers, it’s an excellent lead generation platform, you can share information quickly and gather feedback in real time.

Twitter is a recipient driven platform.  People choose to follow  your account.  Messaging is quick to read and write, exchangeable anywhere and is easy to integrate into multiple networks such as Twitter, Instagram, and your website.

There are a few cautions to note.  caution-sign-exclamation-point  Be sure to check out the profile before you follow someone.  Pornography sites are prevalent, hackers are present, and stay away from people selling “followers”.  Lastly, be careful about aggressive tweeting – hounding people to follow you, pushing people to interact, you could get your account shut down.  Respect the platform and see who starts to follow you and be sure to follow those whose tweets you want to see more of.

Messaging is limited to 140 characters per tweet (for now).  This includes website links and pictures.  Be sure that you write well though.  Don’t start using short hand unless it’s necessary.  You’ll find the more you’re on Twitter, the more concise your writing will become!

Best Practices

2016-02-11-ron-and-the-dancing-reindeerSHARE! Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!

ListenRegularly monitor the comments about you, your co-workers and your company, brand, and products.

Ask – Respond – Engage

Ask questions of your followers to gain valuable insights and show you are listening.

Respond to compliments and  feedback as soon as you can.

Engage existing &   prospective clients; it may not seem so, it adds a personal touch.

Demonstrate Wider Leadership.  Reference articles and links about the bigger picture as it relates opera-singer-with-notes-horns-shield-blondto your business.

Champion Your Stakeholders.  Retweet and reply publicly to great tweets posted by your followers and customers.

Establish the right voice.

Twitter users tend to prefer a direct, genuine, and of course, a likable tone from you, think about your voice as you Tweet. How do you want your business to appear to the Twitter community?

The very best way to become comfortable within Twitter, is to start using it.  Search for people and businesses to follow.  Start with following your current clients.  Then start Tweeting.

You can also attend one of our many Marketing for Small Business classes.  We offer training on how to choose the right social platform for your business as well as how to use those platforms.  Our next HOW TO: Twitter class is on Wednesday, October 5, 2016 from 11:30 – 1:00pm.  Register here today!

Businesses on Social Media – Why it’s so Important

2 WAY STREET MARKETINGSocial media changed the entire marketing structure for businesses. The ability to reach a large audience in a simple and lightning fast manner leveled the playing field and allowed all businesses the chance to affordably market.

Social media put an end to “One Way Street Marketing”.  Today’s businesses are able to engage with their existing and potential clients and in real time. Positive engagement with customers can lead to improved reputation and referrals which leads to more sales.

As the world is becoming predominantly mobile, social media sites allow your advertising to be seen in a mobile optimized format.  Be sure your website is mobile enhanced too.  The majority of internet access is done on a mobile device today, and the social media landscape is a very strong driver to your company website.

Traffic to your website not only connects your audience to your business, it enhances your organic search engine optimization (SEO) which will make it easier for people to find your business on the web. Social media networks are becoming search engines unto themselves and offer many opportunities to incorporate SEO enhancements such as keywords and back links.

If you aren’t utilizing social media in your marketing strategy today, you’re missing out on new business.

Summer Marketing Classes Set

2016 MARKETING FOR SMALL BUSINESS SUMMER SEMINAR SERIES LOGOBack by popular demand, our Marketing for Small Business, The Basics Summer Classes have been scheduled!

Click here to see a short video on the Marketing for Small Business Summer Series

Click here to see a short video on the Marketing for Small Business Summer Series

This 4-part series covers marketing basics that every business should use.  Our first class covers blogging.  Learn the reasons why a business should blog and the importance of keeping your website content fresh and consistent.  We’ll discuss topics for content, when and where to find suitable content, how often to post and how to create back links to your website that will help with your organic Search Engine Optimization.

Next up?  Social media.  What is the value of a “Follow”, a “Like” or a LinkedIn endorsement?  Does social media bring new clients within a B2B platform?  Does Twitter or Facebook generate revenue?  Learn the value that social media can bring to your business, understand the demographics of the people on different platforms, and learn how the most used social media environments differ.

The 3rd class in our wildly popular series covers email & direct mail.  Learn about the

Classes are kept to a maximum of 15 people to enable accelerated interaction.

Classes are kept to a maximum of 15 people to enable accelerated interaction.

minefields surrounding email blasts and privacy regulations.  We discuss how to study, catalog and build your email list and identify content and links that can help with your organic SEO.  We’ll also review several online email services available to make online marketing easier.

Learn how direct mail has become a digital driving machine with a long shelf life.  The printed piece has become interactive with QR Codes and Augmented Reality and tracking results is easier than ever before.

The last class is about organic Search Engine optimization (SEO).   Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class.  Learn about the process of organically improving the visibility of your website in search engine results.

Our guest lecturers will review the parts that make up a search engine result.  They’ll show you ways to take advantage of local searches using free services like Yelp or Google maps.  We’ll discuss target-paid listings, budgets, and learn about different kinds of searches.

Classes are kept to a maximum of 15 people to enable accelerated interaction and enhanced learning.  Lunch is included with the registration fee.  This series has consistently been rated Excellent by our over 50 graduates.  97% of all attendees surveyed say they would recommend the series to a friend.

Classes are conducted at our facility in The Museum District of Houston Texas (near I69 & Main Street).  Special rates are available for multiple classes.  Classes usually SELL OUT, so register TODAY!    Click here for more details.

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SUMMER SCHEDULE