Tag Archives: The Bureau

The Magic of (USPS) MERLIN is Gone

For over 10-years, the USPS Mail Evaluation Readability Lookup INstrument, also known as MERLIN, has been used by acceptance clerks to test and verify mailings.  When first rolled out, it created quite a stir within industry surrounding measuring mail quality at the point of mail acceptance.

Full-Service mailers have moved to Seamless Acceptance and   enjoy the benefit of standardized acceptance and verification         processes thereby eliminating the need to have mailings tested on MERLIN.

MERLIN is also used to ensure that addresses were updated within 95-days of the mailing date with customer filed COA (Change of Address) orders.  The USPS announced that on January 21, 2018, the method for ensuring compliance with Move Update              requirements will change from the MERLIN Method to a new Census Method.    The new method checks compliance on all mail pieces (unlike MERLIN that verified samplings), and reduces the current 30% threshold to .5%.

This marks the end of the MERLIN era, and the start of greater efficiency in measuring postal compliant mail.

 

The Bureau 2015 Year in Review

THE BUREAU BANNERRON BIO PIC

2015 was a year of tremendous change at BEB. As many of you already know, my father and former President Emeritus Robert “Bob” Royall passed away in November. We are a family owned business.  My brother Ro (Executive Vice President) and I had the pleasure of running the operation alongside my father for over 20 years. His passing has had a profound and lasting impact on all of us, and his legacy remains strong. Thank you to everyone that reached out to us regarding our loss. We are deeply moved by the outpouring of condolences, and appreciated hearing so many stories about how my father touched so many lives. As we sustain the solid foundation of the company he cultivated, we face the coming year with confidence and clear direction. He is deeply missed.

Our business continued to transform during 2015. Existing clients required a deeper, moreBOB WITH THE BOYS BUSINESS EXTENSION BUREAU'S THE BUREAU comprehensive relationship and demanded broader service offerings to meet their needs. Data acquisition and mining increased over the past year, as did our digital fronts including, website design, email marketing and social media services. We saw a steady growth in printing (digital, offset and large format), and direct mail climbed doubled digits as our clients continue to see the value of direct mail marketing.

Based on the current political and economic climate, we anticipate the coming year to be a challenge on many levels. We believe that marketing dollars will be scrutinized, campaigns will be more closely monitored, and higher returns expected. As a result, our goal for 2016 is to continue expansion of our service offerings while strengthening our core competency as a marketing production company. Because we believe that companies will expect more from fewer people, the need for a partnership with our clientele is more valuable than ever. We will continue to be extremely agile and promise to develop stronger connections with you, our valued clients and partners.

This marks our 4th year of the annual “Year in Review” edition of The Bureau. In this issue, we’ll introduce you to our newest Business Development Manager, Kathy N. Hall, formerly with the United Postal Service, we’ll reveal some new service offerings and review highlights from the past year. We included updates on postal rate increases, and changing marketing patterns within the social media world as well as information on our upcoming Marketing for Small Business Seminar Series- The Basics (blogging, social media, email marketing and SEO) that started in February.  In April we offer three new intermediate classes that focus on social media for business on Twitter, LinkedIn and Facebook.

We hope your 2016 is a great year, and thank you for your business and partnership.

Sincerely,    YEAR IN REVIEW COLLAGE

Signature - Ron Royall

 

Ron Royall – CEO

 

The Bureau – A Letter from our CEO

BANNER

President & CEO, Ron Royall

President & CEO, Ron Royall

Houston, TX- We are already over half-way through the first quarter of 2015 and the year seems to be moving at lightning speed.

As our executive team planned for the coming year, we determined that our business must become even more nimble and adapt to the changing economic climate, quickly. In fact, I believe that the only consistency in our economy today, is change.

Texas has a new governor for the first time in 14 years, and the price of oil is dropping at accelerated rates. Houston led the country with 125,300 new jobs created in December, while the Federal Reserve announced in January that the state will lose approximately 125,000 jobs due to lower oil prices by mid-2015.

Social media marketing was a primary marketing strategy for several clients last year, and netted amazing results.

As the economy is ever changing, we see that our client’s needs are consistently changing too. As a result, our service offerings and skill sets are evolving to ensure we continue to serve our customers well.

Last year we expanded deeper into social media marketing, websites, wide format printing, and created several marketing strategies for a wide variety of companies.

Our primary focus for this year is to continue to develop new ways to help our clients market smarter. We’ll execute with greater agility and speed, and keep you informed of the latest industry happenings.

And so, in this edition of The Bureau, we review details of the recent USPS postal increase request, offer information on upcoming Marketing for Small Business classes, and share results of some of our marketing campaigns from 2014.

As always, we sincerely thank you for your business and partnership and look forward to serving your needs in the coming year.

Sincerely,

Signature - Ron

BEB Takes Platinum Award

2015-02-01 AVA DIGITAL AWARD BEB WINS PLATINUMPlatinum is the highest honor received within the AVA Digital Award annual competition. It recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Our winning entry was for the use of QR Codes in our annual company interactive calendars.

The competition this year received over 2,500 entries from across the globe. The AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). This international organization consists of several thousand production, marketing, advertising and free-lance professionals. We thank all of our valued clients and partners for continued opportunities to serve them!

You can see our winning entry by clicking here.

Holiday Marketing Tips

Marketing Tips for the HolidaysDATA
The holiday season is the most lucrative time for so many businesses, including nonprofit organizations. Be courteous and conscientious to your existing and potential clients, be sure to run your database against the deceased file before you mail.

MAILING
Traditional thinking equates the kick-off of holiday shopping with the day after Thanksgiving. The online shopping revolution has changed the rules of the game. Research shows that holiday spending starts to increase as early as the beginning of October and many large companies start their direct marketing campaigns before Thanksgiving. One thing is clear: consumers are ready to spend before November. Don’t miss out on early sales, mail today.

SOCIAL MEDIA
Create or join in a special hashtag specifically created to engage your followers. This holiday season, BEB will promote the hashtag #HolidayFav (Holiday Favorites). We’ll ask our audience to share their favorites through the entire holiday season, won’t you join us?

Social Media Growing at Every Age

social marketing ladySocial media use is rapidly growing across all demographics. Current studies show that 73% of online adults now use a social network of some kind, and 42% are using multiple social networks. 92% of internet users ages 18 to 29 log into a social network daily. Even among seniors 65 and older, social networking use is at 38%. Great social media enhances the response rate of direct mail, and with the huge numbers of consumers interacting on social media platforms, it’s imperative that companies begin to use these as part of their multi-channel marketing campaigns if they haven’t already.

Due to growing demand and a natural extension of service strategy for our clients, BEB has taken on social media in all its many forms! Both established and new companies are benefiting from the use of social media, and growing their customer base through engagement! Platforms such as Facebook, Twitter, Instagram & LinkedIn allow us to reach out to existing customers and prospects in a friendly and informative way, as well as keeping up to date with the latest technologies available!

The Bureau Social Media GraphThe Bureau Social Media Graph

The Snapshot

BEB SNAPSHOT LOGODo you know who your customers really are? Have you reviewed their characteristics, trends or likeness? Do you know if your marketing message is speaking to your audience? Let us run a “Snapshot” on your database today.

Here’s how it works. You provide us with a list (or lists) containing names and addresses. We’ll run those records against a comprehensive consumer database that contains over 175 million records.

The database has a 30-year history and is compiled using over 100 sources including children’s catalogers, county record data, online surveys, public records, purchase transactions and telephone directories. Analysis will be conducted using the criteria from matched records.

In return you will receive an in-depth look at your customer base. Analysis includes:

  • Age Band
  • Gender
  • Marital Status
  • Family Position
  • Occupation
  • Income
  • Home Owner
  • Market Value of Home
  • Length of Residence
  • Net Worth
  • Children Present
  • Age of Children

…AND MORE!

*Analysis is presented using percentages from matched records for each element.

We will walk you through the trends that will allow you to identify characteristics of good clients and what criteria you’ll need to select when purchasing marketing lists for new business acquisition.

This amazing tool also helps your marketing department understand their audience which enables fine-tuned and well-honed messaging for maximum results.

We recommend our clients conduct a Snapshot every two (2) years on their in house databases to keep current and ensure they know their customers. Call for your Snapshot today!

Additional Databases Available

Consumer File

Business File

Resident File

Specialty Lists:
Ailment | Auto | New Movers
And More!

A Look at Consumer Banktruptcy Data

BEBdataOur Bankruptcy file provides robust and comprehensive data including the most current data available combined with rich history as our records date back to 2002.

Unlike many competitors, we compile our database, which is over 20 million records today and Searching for BK datacontains a wide array of information such as filing dates, dismissals, discharges, Chapter 7 and Chapter 13. All of our data is standardized, CASS Certified, DPV coded and an NCOA (National Change of Address) is run as data is gathered prior to submission to our master database. We gather the data directly from local courthouses nationwide and guarantee that you are receiving the most up to date and accurate data available.

Our count system is lightning fast, easy to use and available 24 hours a day. We have an assortment of count selects available such as geography, status or previous order suppression. Our output menu includes case number, chapter, discharge or dismissal, filing date or status.

HOW WE COMPILE THE DATA
Bankruptcy records are open to the public. We access those records using PACER (Public Access Court Electronic Records). PACER is an electronic access service that allows users to obtain case and docket information from Federal Appellate, District and Bankruptcy courts. Each court maintains its own database and though each court service is comparable to the other; the format and content of the information can often differ.

BIG DATA MONSTERAfter we access the Courthouses raw data from PACER, we run the files through custom built programs that standardize and segment the information. This translates files from a visual reference into a raw database.

We enhance the data by cleansing address information using the USPS Coding Accuracy Support System (CASS) Software. This software is used to ensure the accuracy of delivery point barcodes, zip codes and carrier route information. We then run the CASS certified data through the National Change of Address file giving our data the most current delivery information available.

The final step in the process to create a marketing worthy database entails distributing the records within our custom built database system. Our system allows us to segment and categorize each section of information within each record allowing for query, analysis or fragmenting data.

Check out our blog (click here). connect with us on social media or go to bebdata.com for more information.

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