Participating customers (6 million strong so far), receive an email containing an image of the outside of their letter-sized mailpieces that will be arriving soon. Packages will be presented starting in 2018, and instead of the current grayscale images of today, full color images will start early next year as well.
Notifications can also be viewed on the dashboard at informeddelivery.usps.com. Notifications are not sent on days when there is no mail to be delivered, or on Sundays and federal holidays.
There is a lot of potential for marketers as this program takes root. You have the option to make the images interactive by connecting to your website or landing pages. We’ll review this new service in more detail within our next newsletter.
HOW DO I SIGN UP?
- Visit informeddelivery.usps.com
- Click View My Mail
- Go to My Preferences. Under Account Management, you will see a box for Informed Delivery. Click Manage Your Mail
- Opt IN to Informed Delivery by selecting the check box and confirm your address. Complete ID verification process.
- Start receiving notifications within the next few days!