Overwhelmingly, participants from our advanced classes asked us to create additional content and take them further into the digital marketing world. Our Marketing for Small Business Digital Series is in response to that request.
- HOW TO: LinkedIN
- HOW TO: eMail Marketing on Constant Contact
- HOW TO: Event Marketing on Constant Contact
- HOW TO: Google Analytics
In class, we’ll review the robust platform of LinkedIN including details on your profile, company pages, and Pulse, LinkedIN’s free blog. We’ll create an email blast, review contacts and read results data to determine what works. We’ll also create and advertise an event that includes collecting payment, selling items and creating promo codes. Lastly, we’ll untangle the mountain of data available on Google Analytics so you can determine what you should monitor and how to improve your company Search Engine Optimization.
LinkedIn: Wed, August 1, 2018 11:30-1:00pm – REGISTER HERE
The largest professional network with 500 million members in over 200 countries, LinkedIn is the Rolodex of today.
It is an excellent tool for your sales team to identify and engage prospects, build your sales pipeline and increase your social selling. It’s an excellent resource to promote your business and build relationships between your brand and the worlds’ professionals.
Learn how to set up a company page, understand the benefits of having a complete profile and review the basics of updates and Pulse, LinkedIN’s free blog.
eMail Marketing – Constant Contact: Wed, August 8, 2018 11:30-1:00pm-REGISTER HERE
Learn how to create and send emails from within Constant Contact. We’ll learn how to create links, and graphics to help tell your story and guide clients and prospects to your website. We’ll also review how to create, upload and manage your email list, and review reporting provided to allow you to determine what is or isn’t working. Items covered in this class can easily be applied to other email programs such as MailChimp.
Event Marketing – Constant Contact: Wed, August 15, 2018 11:30-1:00pm REGISTER HERE
Create and advertise an event that includes collecting payments, promo codes, and selling additional items. Learn how to create landing pages and how to collect invaluable data from attendees. We will also set up a survey to pole your participants after the event.
Google Analytics: Wed, August 22, 2018 11:30-1:00pm REGISTER HERE
Guest lecturer, John Horrell, CEO of Siteboxpro, will introduce you to the layout of Google Analytics. Discover how people are finding your website, what search engine’s they are using and what key words are directing people to your site.
Individual Classes: $30/per person
2 Classes: $57.00/per person
3 Classes: $81.00/per person
4 Classes: $105.00/per person
Classes are held at our facility located in the heart of The Museum District of Houston, TX.