The Importance of Data in Marketing
Data is the backbone of effective marketing. Direct marketing relies heavily on data to pinpoint potential clients, understand existing customers, and effectively communicate your message.
If you gather your own data, it’s essential to manage it expertly within the postal environment to maximize postage discounts and minimize returns. We also provide support in identifying and acquiring data, assisting you in defining your criteria and planning measurement strategies to ensure a strong return on your investment.
At Business Extension Bureau, we specialize in data management. Our two subsidiary companies focus exclusively on data compilation and management. BEBdata stands out as one of the largest Bankruptcy data compilers in the United States, with our extensive database of 26 million records collected daily from local courthouses across the country.
Our in-house Data Processing department is Postal Requirement Certified, bringing expertise in postal preparation, file manipulation, and mailing logistics. We excel in services such as merge/purge, nth select, NCOA processing, personalization, and variable digital printing to enhance your marketing effectiveness.