Analytics

Do You Truly Understand Your Customers?
Are you aware of who your customers really are? Have you taken the time to analyze their characteristics, trends, and behaviors? Is your marketing message resonating with your target audience? Let us help with a “Snapshot” of your database today!

Here’s how it works: Provide us with a list (or lists) of names and addresses, and we’ll compare those records against a vast consumer database featuring over 175 million records. Our database boasts a rich 30-year history, compiled from more than 100 sources, including children’s catalogers, county records, online surveys, public records, purchase transactions, and telephone directories.

We will conduct an analysis based on the matched records, giving you an in-depth overview of your customer base, including insights on:

      • Age Band
      • Gender
      • Marital Status
      • Family Position
      • Occupation
      • Income
      • Home Ownership
      • Market Value of Home
      • Length of Residence
      • Net Worth
      • Presence of Children
      • Ages of Children
      • And much more!

    The analysis will be presented using percentages from the matched records for each attribute.

    We’ll guide you through the trends that will help you identify the key characteristics of your best clients and the criteria to consider when acquiring new marketing lists.

    This powerful tool also equips your marketing team with a deeper understanding of your audience, allowing for tailored messaging that maximizes your campaign’s effectiveness.

    We recommend conducting a Snapshot every two years to stay updated and ensure you have a strong grasp of your customers.

    Call us today to schedule your Snapshot!

Leave a Reply

Your email address will not be published. Required fields are marked *