This series was created specifically with today’s small business owners and staff in mind. We review topics that are relevant to growing your business and share information that can help you decide which digital formats are best suited for your business. We teach you how to find content and how to determine the hard costs associated with marketing online through blogging or social media. Each class is 90-minutes and has a maximum number of 15 participants to ensure accelerated interaction between attendees and instructors. Cost for the Basic Series is $30.00 per class, per person or $105/per person for the entire series. Lunch is included and classes are held at our facility located in the heart of the museum district.
Our Marketing for Small Business – BASICS series offers four, 90-minute classes, over four weeks.
Learn the reasons why a business should blog and the importance of keeping your website content fresh and consistent. We’ll discuss topics for content, when and where to find suitable content, how often to post and how to create back links to your website that will help with your organic Search Engine Optimization.
SOCIAL MEDIA FOR BUSINESS
What is the value of a “Follow”, a “Like” or a LinkedIn endorsement? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business, understand the demographics of the people on different platforms, and learn how the most used social media environments differ.
EMAIL MARKETING | Direct Marketing
Learn about the minefields surrounding email blasts and privacy regulations. We discuss how to study, catalog and build your email list and identify content and links that can help with your organic SEO. We’ll also review several online email services available to make online marketing easier.
Learn how direct marketing has become a digital driving machine with a long shelf life. The printed piece has become interactive with QR Codes and Augmented Reality and tracking results is easier than ever before.
ORGANIC SEO (Search Engine Optimization)
Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results.
Our guest lecturers will review the parts that make up a search engine result. They’ll show you ways to take advantage of local searches using free services like Yelp or Google maps. We’ll discuss target-paid listings, budgets, and learn about different kinds of searches.
Lunch is included with your ticket price.
Individual Classes: $30/per person
2 Classes: $57.00/per person
3 Classes: $81.00/per person
4 Classes: $105.00/per person
Next The Basics Series will be scheduled in January 2018.