DIRECT MAIL IS DIGITAL
Not long ago, direct mail was considered nearly obsolete. Today, however, it stands out as one of the most effective tools for driving traffic to online platforms. Ongoing advancements in technology and modern conveniences have further enhanced the success of this proven method for securing and acquiring business.
When paired with various media channels, direct mail becomes an unmatched powerhouse for delivering your marketing messages. Its personal, tangible nature makes it easy to quantify results and can initiate numerous interactions with both current and potential clients.
If you haven’t integrated your mailings with digital enhancements—such as email campaigns, YouTube content, personalized QR codes, or social media outreach—you may not be experiencing the full potential impact of direct mail for your business.
Our clients seek deeper, more meaningful relationships, signifying a shift in the traditional client/vendor dynamic. At Business Extension Bureau, we embrace this evolving landscape as the new business norm and lead by example. In addition to offering these digital enhancements to our clients, we also apply them in our own marketing strategies.
Check out some of the creative ways people are using direct mail to interact with their clients:
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