Joy Zehrbach
Happy Spring! 2025 marks our 76th year in business at BEB and we are very proud of that incredible milestone. Spring marks the season of change and growth and reminds us that our businesses must do the same to remain relevant in today’s rapidly changing business environment.
Our industry continues to face many challenges, including the upcoming postal rate increase set for July and the loss of some postal discounts. While we understand the negative impact, I assure you that direct mail remains one of the most effective ways to reach your audience. Despite these changes, direct mail continues to deliver a higher rate of return compared to digital platforms. The tangible nature of mail fosters a connection that electronic
communications lack—and we are here to help you to harness that power.
The recent departure of the U.S. Postmaster General, Louis DeJoy, may have a positive impact on the industry. We hope the new USPG will slow postage rate hikes and return delivery to a more expedited timeframe. These changes won’t be immediate, yet we remain optimistic. We will continue to help you navigate this evolving landscape and promise to keep you informed as things unfold in Washington DC.
We hope you enjoy the article on AI (Artificial Intelligence). As it becomes increasingly significant in our industry, we recognize the importance of adapting and learning. Our new service offerings—personalized boxes, bags, and specialized label printing—reflect our commitment to innovation. We believe that these services will enhance your marketing campaigns and make your communications more personalized and engaging.
At BEB we also recognize the importance of exceptional customer service. To this end, we are considering launching a class dedicated to the fundamentals of good old-fashioned customer service, aiming to empower your team with the skills necessary to foster lasting relationships with your clients. If you have an interest in learning more about this class, contact me at joyz@bebtexas.com
On a personal note, we are participating in MD Anderson’s Sprint for Life Fun Run and Walk against Ovarian cancer in early May. Our participation honors two remarkable women who left an indelible mark on our lives: our beloved, Rama Moore, (who worked for us for over 40-years), and Brenda Wiener-McKnight, mother of our Senior Executive Account Manager, Angel Wiener. Their bravery in the face of adversity inspires our commitment to supporting our community and raising awareness for this important cause. If you would like to participate or donate, click here for details. Thank you in advance for your time and consideration.
In closing, from all of us at EB, we extend a heartfelt appreciation for your continued partnership and loyalty. Together, we will navigate the changes ahead and harness the power of direct mail to enhance your marketing efforts. Thank you for being an essential part of our journey, and stay tuned for more updates and insights in this edition of The Bureau.