Joy Zehrbach

2025 marks our 76th year in business at BEB and we are very proud of that incredible milestone. Summer marks the season of change and growth and reminds us that our businesses must do the same to remain relevant in today’s rapidly changing business environment.

Our industry continues to face many challenges, including the upcoming postal rate increase set for July and the loss of some postal discounts. While we understand the negative impact, I assure you that direct mail remains one of the most effective ways to reach your audience. Despite these changes, direct mail continues to deliver a higher rate of return compared to digital platforms. The tangible nature of mail fosters a connection that electronic communications lack—and we are here to help you to harness that power.

The recent departure of the U.S. Postmaster General, Louis DeJoy, may have a positive impact on the industry. We hope the new USPMG will slow postage rate hikes and return delivery to a more expedited timeframe. These changes won’t be immediate, yet we remain optimistic. We will continue to help you navigate this evolving landscape and promise to keep you informed as things unfold in Washington DC.

We hope you enjoy the article on AI (Artificial Intelligence). As it becomes increasingly significant in our industry, we recognize the importance of adapting and learning. Our new service offerings—personalized boxes, bags, and specialized label printing—reflect our commitment to innovation. We believe that these services will enhance your marketing campaigns and make your communications more personalized and engaging.

In closing, from all of us at EB, we extend a heartfelt appreciation for your continued partnership and loyalty. Together, we will navigate the changes ahead and harness the power of direct mail to enhance your marketing efforts. Thank you for being an essential part of our journey, and stay tuned for more updates and insights.