Happy Holidays from all of us at BEB-Business Extension Bureau!
Click below to download a copy of a Nonprofit postage rate comparison showing July 2022 vs January 2023 rates:
Click below to download a Marketing Mail rate comparison chart:
Click below to download a First Class Rate comparison chart of 2022 Rates vs January 2023 Rates
Click below to download a chart of the proposed January 22nd rates.
Click here to get more details on USPS Domestic Holiday Shipping dates.
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The holidays are over, and things are quieting down a little. It is time for you review your efforts and determine if it worked. We suggest that you block out 3-5 hours for just one day so you can really see the results. Study and do the math.
- Was the time and money spent worth the results?
- Did your sales exceed your original plan?
- Study your website traffic compared to sales and when your marketing steps were executed.
For example, we find that after a direct mail campaign has delivered, almost 100% of the time, website traffic for that business increases by double digits. Study to see if your store sales also increased during those accelerated periods.
Review sales compared to your social paid advertisements and your organic posts. Taking the uninterrupted time to research and study your results will guide you through your next quarterly marketing strategy. You will know exactly where you need to reduce and/or increase your marketing dollars and time.
Now it’s time to schedule the implementation of your strategy. This allows you to maintain consistency with your audiences and it is vital to the success of your plan. This is where you can delegate and integrate your staff, agency, printer/mailer, or family and friends.