Author Archives: bebtexas

4 Holiday Digital Marketing Tips – 2019

 Leverage Local
If you aren’t using geo targeting with your social media delivery, you’re missing out. In a recent study by Neilsen, a global measurement and data analytics company, showed that buying local had the highest awareness among US consumers. BIA Advisory Services reported that geo-targeted ad sales are expected to reach $32.4 billion in 2021, up from $12.4 billion in 2016.

 The 5-Day Weekend – Be Ready For it.
Timing is everything when trying to capture holiday shoppers. The 5-Day weekend is Thanksgiving Day through Cyber Monday and it accounted for 19.2% of total online retail revenue during last year’s holiday season. Make sure to budget marketing dollars for paid ads during this time period.

 Make the Customer Experience Easy & Pleasant
Be sure to test your online purchasing experience. If its not fast and simple and mobile friendly, you’re going to lose sales. Its as simple as that.

 Make the Experience Personal
A focus on personalization, both in print and online is more important than ever. According to a report from the Retail Industry Leaders Association (RILA) it found that 63% of surveyed consumers were interested in more personalized recommendations.

Another 64% of respondents were open to sharing personal data in exchange for retail benefits like loyalty points and coupons.

Your clients look to brand as a trusted advisor and are interested in brand-provided tips and suggestions.

USPS Robotic Arm Patent Approved

In August, the USPS was granted a patent for a sorting robot intended to work inside a delivery truck’s freight bay while making deliveries.

The robot will grasp items and move them between storage bins, grouping mail and packages together to be delivered to the same address and shrink wrapping them.

It is suggested that the robotic arm would be able to pass items through a window from the freight bay into the cab of a delivery vehicle to the driver for delivery, and one or more robotic arms could be used in a single vehicle.

The robot outlined in the patent is not complicated. The arm would have some dexterity, commonly seen in today’s manufacturing environment already, but it could replace some of the work generally performed by humans. Most mail and parcels come to a local post office presorted by zip code but must be further grouped by route and address from there. Performing the final phase of this sorting while driving to the delivery point, could cut down on delivery time and labor.

Just because a patent is granted does not mean a technology will ever see the light of day. However, labor has been a source of financial strain for the USPS, so technological solutions are being considered with more weight than in previous times.

The patent states that current methods of delivery are expensive, at least in part due to labor costs. Methods and systems to reduce the human workload along a delivery route are needed to reduce the cost.

Where is Houston Informed Delivery?

If you’re part of the estimated 800K+ subscribers to the USPS Informed Delivery program in the Houston metropolitan area, or a marketer utilizing it from other parts of the country, you’re probably wondering where it went?!  It’s another casualty of Tropical Storm Imelda, but don’t worry – it will soon be back on track.

The USPS is working on linking the subscribers from the Houston area market to the seven facilities outside of the area that are processing mail since last week after the North Houston facility roof caved in during the storm. (For details on the contingency plan and where your mail is being processed, click here.) We anticipate the uploading of subscribers to be completed by the end of this week.

As soon as the subscribers are linked and Informed Delivery for Houston is fully operational, we’ll be sure to let you know.

Tag 57, Where Are You?

WHAT IS TAG 57?
Tag 57, Political Campaign Mailing is a red container tag designed to provide added visibility to
Political Mail from Postal acceptance to processing operations. It can be placed on trays, sacks,
and pallets.
WHAT IS POLITICAL MAIL?
Political Campaign Mail is any material mailed at First-Class Mail or USPS Marketing Mail prices for political campaign purposes by a registered political candidate, a campaign committee (federal, state, or local), or a committee of a political party (e.g., Democratic National Committee or Republican Congressional Campaign Committee) to promote political candidates, referendums, or political campaigns. Political Message Mail is any material mailed at First-Class Mail or USPS Marketing Mail prices by a PAC, Super PAC, or other organization engaging in issue advocacy or voter mobilization. Political Mail may be sent for any public election—partisan or nonpartisan—for which there is a ballot.
WHAT KIND OF MAILINGS CAN USE TAG 57?
Both Political Campaign Mail and Political Message Mail described above can use Tag 57.
In addition to mailings sent by PACs (Political Action Committee) or Super PACs, etc., lesser known types of Political Message Mail also qualify for Tag 57 use. Here are some examples:

  • An organization mails a monthly newsletter with 10 articles in it. If one article references a
    political topic, the mailing qualifies to have a Tag 57 attached.
  • A hardware store mails a monthly advertisement of hardware specials. The current
    advertisement includes a note that “We support Mary Hill for County Commissioner.”
  •  A grocery store places a note on its flier that says “Vote on November 4th.”

HOW WOULD I USE TAG 57 FOR MY MAILINGS?

  • Affix a Tag 57 to each tray, sack, and pallet of political mail when packaging it for delivery
    to your postal facility.
  • When completing Postage Statement Form 3602 (electronically through Postal Wizard®
    or via hard copy), be sure to mark “Yes” when asked if your mail is Political Mail.

WHAT ARE THE BENEFITS?

  • Your mailings will be more easily identifiable.
  • Accepted mailings will be segregated from other mail in the Business Mail Entry Unit.
  •  The tags will provide added visibility as your mail enters the Postal Service™ processing centers.

USPS N HOUSTON CONTINGENCY PLAN

Effective September 24, 2019, the N Houston Post Office will accept mail delivery.

All Marketing (Standard) Letters will be sent to the Southern Area STC (Surface Transfer Center) in Irving, Texas to be sorted and cross docked to the following seven facilities for processing and returned to Houston for final delivery:

  • Austin
  • Corpus Christi
  • Dallas
  • Fort Worth
  • Oklahoma City
  • San Antonio
  • Shreveport

The USPS anticipates initial delays in standard service times of 2 business days on marketing mail. They indicated that once the system is fully operational, we should experience a delay of only 1-day.

The USPS indicated that they lost the majority of their sorting equipment when the roof collapsed and noted that the N Houston facility will not be fully operational for awhile. We will keep you abreast of the situation as it  unfolds.  For more details on the contingency plan, click here to see the USPS Houston Contingency Plan 2019

 

BEB at Print United in October

PRINTING United is a brand-new trade show built on the strong foundation of the SGIA Expo.  This newly relaunched event will provide access to the latest solutions for apparel, graphics/wide-format and functional printing applications, while also extending into the commercial, packaging, and in-plant printing segments.

PRINTING United is a strategic response to market forces that are necessitating out of the need for a single industry exhibition that provides “one-roof” access to all printing technologies, as well as a wealth of educational and networking opportunities.

PRINTING United will provide a window to view the future of the printing industry and we will be there! See you in Dallas!