Category Archives: Blog With BEB


Lob and Comperemedia partnered and published The 2023 State of Direct Mail: Consumer Insights report. This report unveils consumer data and actionable insights from a survey of 2,000 consumers aged 18+ to understand their usage, preferences, and engagement with direct mail.

The study shows that the most likely read direct mail formats for healthcare are:

42% – Letters and Envelopes

40% – Brochures

32% – Postcards

24% – Magazines & Catalogs


Each  year, Guidant Financial surveys over 1,000 small business owners and publish their findings in The Small Business Trends Report.

Topping the list? Recruiting/Retention and Inflation/Price Increases.
The younger generations entering the job market have different priorities and DEFINITELY have different expectations. They want more flexibility, work-life balance, and a sense of purpose in their work. Many want to work from home, which is a real challenge in the manufacturing environment.

ROI – A Summer Camp Direct Mail Success Story

We have a local stables as a client. We manage their website, do their social media and email marketing, and supply them with signs and other printing. They asked us to help boost sales for their summer camps and we turned to direct mail for the answer.

First we pulled a list within a 5-mile radius of the stables. We selected families with a presence of children aged 5-15yrs, and an annual household income of $175K +. That netted 2,585 addresses.

We created a 6X11 postcard highlighting the camps. Camps are sold for $499 per child. Cost to purchase the list, create, print, and fulfill the mailing, with postage totaled $1,200.00.  Our client received 19 summer camp registrations from the mailer, that totaled $9,481.00 in sales. That represents a 790% Return.  No matter how you look at it, Direct Mail Works.