Category Archives: Blog With BEB

PRC Approves 2nd Postage Rate Hike of 2021

On July 19th the PRC (The Postal Rate Commission) ruled that the Postal Service’s unprecedented price adjustment request for Market Dominant products was consistent with applicable laws and approved the increase to take effect August 29, 2021.

Click on the items below to see rate comparison charts or download a handy BEB Postal Rate Guide:

BEB 2021-08 NP POSTAL RATE COMPARISON

BEB 2021-08 MARKETING MAIL COMPARISON CHART

BEB 2021-08 FIRST CLASS RATE COMPARISON CHART

2021-08-29 POSTAL RATE CARD

 

Lifting the Mask. It is Time to Engage Again

As our personal and business lives slowly begin to ease up on the unprecedented restrictions we have been living with for over a year now, it is time to “lift the mask” and engage again.  Your existing customers need to hear from you, and it is time to start the search for new clients too.

We are all in uncharted territory, trying to find footing on something that, at least resembles, solid ground. The best way to do that is to reach out and reconnect with your clients.

Marketing your business is essential, and it is not expensive. There are so many channels in which to converse with existing and potential clients today, make sure your business is using them and reaping the rewards.

We are BEB (Business Extension Bureau). Take a tour of website and see the many marketing services we offer. We hope that you will consider using us to “lift the mask and engage” through marketing in the coming year.

 

 

 

A Letter from the President May 2021

It has been over one-year since we last connected, and what a year it was. As a business owner, that time was filled with stressful learning curves that required us to make (previously unthinkable) changes to our daily operations.
Social distancing, placing sanitizing stations throughout our facility, and wearing face masks to work are things that I never thought would be necessary. Everyday life, for all of us, had changed.
We had to figure out ways to keep our staff safe and protected while fighting to stay open for business and manage capacity…all at the same time. We remained open throughout the pandemic, and we have been fortunate to retain 100% of our staff.
Our employees have been amazing. We have always been a tight-knit group that come together during difficult times. Their willingness to “jump in” whenever or wherever needed are core reasons that we are extremely nimble and flexible for our clients. Truly, I am inspired and grateful for the bravery our staff has shown over the past year, and their commitment to our organization, clients, and each other.
The current economic climate makes it difficult to project and prepare for the future. Mail delivery has been significantly impacted for a multitude of reasons. Be sure to check out the postal articles within this issue that detail the short and long-term challenges facing the USPS today.
Even with all of the challenges, direct mail has gained some momentum during the pandemic as the number of people working and staying at home has substantially increased. Marketing through the mail is a perfect way to reach out and touch people safely. Mail is tangible, interactive, and a perfect complement to your digital advertising.
As restrictions continue to ease, now, more than ever before, your business should be focused on marketing, regaining and retaining connections, and actively searching for new customers.
With that in mind, we made some improvements throughout the past year too. We installed a new digital press and purchased new  bindery equipment.  We also upgraded software, computers, and security measures allowing us to expand our capabilities to serve our clients better.
It is during tough times, such as these, that we reflect on how grateful we are to you, our clients, partners, and staff. Without you, we would not be here. We hope that you and your loved ones stay healthy and safe and hope that your businesses thrive as we weather through this    unprecedented storm.
As always, I thank you for your business and partnership.
Ron Royall
President

Special Finance Lead Generation for Auto Dealers

Business Extension Bureau (BEB) has been in business since 1949, and our data division is the largest compiler of consumer bankruptcy data in the nation. We have been selling consumer bankruptcy data for over 25 years and sold over 5 million records to over 100 dealers nationwide last year. Our proven Bankruptcy (BK) program works, and we are looking for a dealer that doesn’t already have a program in place. We want to make you the best subprime dealership in your market. One of our dealerships is currently selling 15 – 20 cars per month by using our BK Program.

Our BK Program combines the freshest data available with the power of an affordable and successful direct mail program. No, direct mail is not dead. It is an incredible digital driving machine that attracts people to your website, (boosting your website traffic by double digits is the norm), prompts people to visit your lot, generates phone calls and emails. All components of selling cars.

We pull 5,000 records a month of people who have recently discharged or are about to discharge from bankruptcy. We will mail a letter in an envelope that is branded specifically to your dealership. We’ll presort files for maximum postal savings, print, fold and address the letter and envelope, and drop it at the post office. All you do is answer the phone and email inquiries. You already know how to put them in the car!

Our knowledge and expertise on how to pull the data makes our program different from others. We don’t just sell data; we compile it directly from courthouses, nationwide. Our BK Program also includes mailing daily leads! You are getting fresh leads all month long.

Contact us today and we will give you a quote on a test mailing. You can let the results sell you on the program. We offer competitive pricing on an annual/monthly program too.

Call Roland “Ro” Royall at 713-275-9046 or email ror@bebtexas.com

 

 

USPS Delivery Standard Changes? What EXACTLY is Dejoy Proposing?

USPMG, Louis DeJoy, outlined his vision and 10-year plan for the USPS in March. He calls it, “Delivering for America.” His plan has caused a lot of controversy surrounding delayed delivery standards. What exactly did he propose? Read on.

The Postal Service sets standards for mail delivery so that customers and mailers can expect consistent and predictable delivery. However, the USPS has not met current targets for First-Class Mail service standards (3-5 days) in the past eight years. DeJoy says that the current standards don’t reflect the declining letter volumes and require the USPS to use complex and expensive transportation networks. He claims that today’s delivery standards are unsuitable for setting realistic expectations for timely and reliable mail delivery.

It was pointed out that the cost to maintain the current,  and unattained service standards, will continue to increase if mail volume continues to decrease as projected. The need to ensure reliable service, while improving operational efficiency and precision, requires that old standards get updated.

His plan is to modify existing service standards for First-Class Mail Letters and Flats from a 3-day service standard within the continental United States to a 1-5 day service standard.

The proposal would enable 43% of that portion of First-Class Mail which is currently transported via air to shift to getting transported via ground. It would also require adjustments to the service standards for full network Periodicals which travel with First-Class Mail.

The Postal Service will seek public comment through the formal rulemaking process and will request an advisory opinion from the PRC concerning this proposed change before it is implemented.

Below is a summary of the impacts of the new service standards:

  • Service standards for Commercial First-Class Mail entered at a local facility will not change.
  • First-Class Mail traveling within a local area (up to a three-hour drive time) will not experience a service standard change and would still be delivered within two days
  • 61% of current First-Class Mail volume and 93% of current Periodicals volume will stay at its current standard.
  • 81% of current First-Class 2-day volume will retain its two-day standard.
  • Overall, 70% of First-Class Mail volume would receive a standard of one to three days.
  • Current First-Class 3-day volume will be subject to a 3, 4, or 5 day service standard, depending on the distance between origin processing facility and destination processing facility.
  • Of the current First-Class 3 day volume:
    • 47% will remain three-day
    • 37%will move to 4 day
    • 17% percent will move to 5-day.

In addition,  DeJoy proposes to adjust the service standards for First-Class Packages to enable a greater percentage of that volume to be moved by surface transportation. The Postal Service will also request an advisory opinion from the PRC concerning this proposed change before
it is implemented.

Parcel Market Grows Bigger and Faster

The package market has experienced unprecedented growth and is projected to continue for years to come. It is estimated that the U.S. parcel market to grow 6% to 11% annually from 2020 to 2025. Consumers demand shorter shipping windows as online sales are surging. It was reported that during 2020, shipping customers selected 1-2 day delivery service 72% of the time. Some estimates show that number could go as high as 90% by 2025. Another notable trend is that online shoppers want to buy local.

HOW COVID-19 AFFECTED DELIVERY

The COVID-19 pandemic exacerbated the financial, operational, and service performances of the USPS. Here’s how:

Employee Availability
The cumulative number of employees quarantined reached 19.1%, while  non-career employee turnover rate hit 40%.

Transportation
Lack of airplane and truck capacity, and industry competition for both, disrupted the supply chain and transportation resources particularly during the holiday season

Shift in Mail/Package Composition
A dramatic decline in First Class Mail combined with an unprecedented package volume increase of 40%

The postal service continued to deliver to its 160 million address client base throughout 2020. However, constraints in processing and transportation networks prevented timely and consistent arrival of product.

Package delivery is expected to continue to rise in the coming decade.  While this dynamic will create strong opportunities for the Postal Service and may leverage it to be even
more relevant, it also requires significant changes to its operating model. In the coming months we are anxious to learn what USPMG Louis DeJoy’s 10-year vision for the postal will be.

USPS Gets a Boost From COVID Bill

After passing a series of multi-trillion dollar COVID-relief measures, Congress has finally provided some financial support for the Postal Service with the Consolidated Appropriations Act of 2021.

The bill changes the $10 billion loan to the Postal Service authorized by the CARES Act (enacted March 27, 2020) into a grant.

Also, the STOP Act from October 2018, requires the Postal Service to receive from foreign postal administrations electronic information about the sender, recipient, and contents of 100% of inbound parcels, and transmit to Customs and Border Protection, by December 31, 2020.  Most foreign posts aren’t able to provide that data yet, and the USPS and Customs and Border Protection have encountered other challenges in meeting the deadline. This extends the cut-off date to March 15, 2021.

Geographic Segmentation

The four types of Marketing Segmentation are Demographic, Psychographic, Behavioral, and Geographic. Today we review Geographical.

Geographic segmentation groups users based on location. It is put into play when a user’s location is likely to influence their buying behavior, or their consumer wants and needs.

Businesses that are location driven benefit immensely from this type of segmentation. For example, dry cleaners or pizza restaurants (especially those that deliver) are considered location driven businesses. Most of their clients live or work within close proximity of the business.

The size of a community also plays a part in geographic segmentation. One company may market lawn mowers to rural communities where most residents have a yard but target city dwellers with weed trimmers or leaf blowers for manicuring lawns or sidewalks.

Taking the time to research your customer base and study your data can only benefit your business and stretch your marketing dollars far.