Author Archives: bebtexas

WHO ARE GEN ALPHA?

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Read a super interesting article by Arielle Feger on Insiderintelligence.com. It was called, “What Marketers Need To Know About Gen Alpha.

Who are Gen Alpha? They are people ages 9 through 24; the children of millennials and Gen Z.  It’s fascinating to see how Gen Alphas are shaping up to be a unique generation. According to Razorfish, they are more than just a younger version of Gen Z. Gen Alphas value sharing their views and opinions, even at a young age, and they want to be empowered with a voice. They have high expectations and are mindful of the world around them.

Interestingly, when it comes to managing their mental health, Gen Alphas prefer activities like going outside or exercising, rather than relying on technology. This shows a different approach compared to Gen Z, who tends to practice self-care through pampering themselves.

One factor contributing to this difference is their early exposure to technology. Gen Alphas have grown up with devices from an early age, leading to a higher level of brand maturity at a younger age. This might translate into holding brands to higher standards and demanding accountability as they grow older.

Gen Alphas have also shown a strong inclination towards YouTube, with over half of them discovering brands through YouTube videos. This generation finds excitement and control in self-directed content, such as unboxing videos or watching YouTubers play video games. As marketers, it’s crucial to recognize the influence YouTube has on Gen Alpha and consider incorporating it into brand strategies.

To effectively connect with Gen Alpha, marketers should craft unique messaging that resonates with their values and aspirations. Additionally, brands must go beyond traditional technology to provide innovative digital experiences. Finally, being present on YouTube is essential for marketers who want to capture Gen Alpha’s attention.

In summary, Gen Alphas are shaping up to be a digitally native, purpose-driven generation with high expectations. Understanding their distinct characteristics and preferences will be key for marketers looking to engage with this influential demographic.

 

GET CREATIVE WHEN GIVING

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Overall, including a gift or giveaway or even sharing a personalized story in a direct mail campaign can help boost response rates, enhance brand perception, improve memorability, and incentivize desired behaviors, ultimately increasing the effectiveness of your marketing efforts.  Give aways do not have to cost a fortune. A simple gesture can go a long way too.

The power of storytelling to connect with people is truly remarkable. Sharing a holiday story or an anecdote about your business can have a profound impact on building an emotional bond and strengthening brand loyalty.

Additionally, highlighting the impact your customers have made can be incredibly powerful. Share stories about how your customers’ support has made a difference, whether it’s through testimonials, case studies, or even showcasing community initiatives you’ve undertaken together. This not only shows gratitude and appreciation but also cultivates a sense of belonging and encourages further engagement.

While offers and discounts are undoubtedly effective during the holiday season, it’s essential to go beyond monetary benefits. Consider providing additional value to your customers such as a small freebie. It could be a delightful holiday recipe that embodies the spirit of the season, DIY decoration instructions to spread creativity and joy, or even a branded calendar for the upcoming year that can keep your brand top-of-mind. These thoughtful gestures will not only be appreciated but also help to extend your brand’s presence beyond the holiday season.

Remember, it’s not just about transactions; it’s about forging meaningful connections. By sharing stories, providing value, and showing appreciation, you can deepen the emotional bond between your brand and your customers, fostering long-term loyalty and engagement.

HOW TO TRACK YOUR RESULTS

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There are multiple methods available to monitor the outcomes of your direct mail campaigns. One of the quickest and easiest approaches is through tracking your website traffic. Regardless of the size of your mailing, you can typically expect to observe a significant boost in website traffic, often showing double-digit increases with each campaign.

Other ways to track your results include:

  • Create a unique redemption codes for each channel you use to market. This way, when a customer redeems an offer or discount, you can trace it back to the specific medium used.
  • In order to receive the offer, require customers to bring the mailer to the store. This method provides immediate feedback on engagement levels.
  • Use dedicated phone numbers so that when customers call a specific number, you can track their responses and record the necessary information. Many companies offer this service and it is very affordable.
  • Include a QR code on the direct mail that directs customers to a specific landing page or form. By tracking the number of scans, you can gauge the response rate.
  • Include response cards or coupons with your campaign. Customers can fill out the information or bring the coupon to your store, allowing you to track the number of responses received.

Using these methods, you can gather data on response rates, conversion rates, and the overall success of your direct mail campaign. Having this information can help you analyze and optimize future marketing efforts.

THE IMPORTANCE OF MEASURING RESULTS

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Tracking direct mail responses is important for several reasons. Firstly, it allows you to determine the effectiveness of your direct mail campaigns. By tracking responses, you can see how many people are engaging with your mailers, which gives you valuable insights into your campaign’s performance.

Additionally, tracking direct mail responses helps you measure your return on investment (ROI). By knowing the number of responses and calculating the revenue generated from those responses, you can evaluate whether your direct mail campaign is cost-effective. This information is crucial for future decision-making and budget allocation.

Furthermore, tracking responses enables you to refine your targeting and messaging strategies. By analyzing the characteristics of those who respond to your mailers, you can gain a better understanding of your target audience and tailor your future campaigns accordingly. This allows you to increase the likelihood of attracting qualified leads and converting them into customers.

In summary, tracking direct mail responses allows you to measure campaign effectiveness, determine ROI, and refine your marketing strategies. It provides valuable data-driven insights to optimize your direct mail efforts and improve your overall marketing performance.

KISS! Keep It Simple, Seriously!

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When creating your messaging for direct mail, remember to Keep It Simple…Seriously! Make sure your offer is clear, the call to action you are seeking is concise, and don’t forget the basics! Make sure your piece includes your name and address. If it’s brick & mortar, add a map.  Make sure the phone number and website are correct too!

BE SURE TO INCLUDE AN OFFER

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According to Smallbiztrends.com, 75% of their survey respondents say they are likely to use coupons they received in the mail — even more than those who plan to use coupons received by email or found online.

Be sure to include an offer with your direct mail campaigns. You can create a sense of urgency; time-sensitive offers can get customers into your store during off times of the week. Offer a discount on multiple purchases. These types of offers increase sales and allow for easy tracking of return on your campaigns.

LEARN WHAT YOUR BEST CLIENTS DEMOGRAPHICS ARE

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The holiday marketing race is ON, and it’s crucial for you to have a clear understanding of your target demographics. By identifying your best customers, and targeting prospects who share similar characteristics, you will enhance the effectiveness of your marketing efforts. Our advanced demographic insight and analysis (called a SNAPSHOT), provide real-time information that can help you achieve this goal. We start by analyzing your customer list and comparing it with our extensive database of U.S. consumers or businesses. Using this information, we create a tailored market penetration analysis customized to you. What sets this analysis apart is the additional layers of overlaid data that provide deeper insights into your customers. Armed with this knowledge, you can market more intelligently to your existing clients and confidently pursue potential customers with a well-defined roadmap.

Our SNAPSHOT demographics include:

  • Individual Age
  • Child Ages
  • Estimated Net Worth
  • Gender
  • Estimated Income
  • Wealth Rating
  • And More

Call us for a SNAPSHOT of your clients today!

WHAT WORKS BEST FOR THE HEALTHCARE INDUSTRY?

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Lob and Comperemedia partnered and published The 2023 State of Direct Mail: Consumer Insights report. This report unveils consumer data and actionable insights from a survey of 2,000 consumers aged 18+ to understand their usage, preferences, and engagement with direct mail.

The study shows that the most likely read direct mail formats for healthcare are:

42% – Letters and Envelopes

40% – Brochures

32% – Postcards

24% – Magazines & Catalogs