Category Archives: Blog With BEB

Content Myth No. 2

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Content marketing is a powerful tool for both acquisition and retention. It’s also a great way to explain a complex process, product or service. B2B’s longer sales cycle means prospects often spend more time at the top of the funnel, creating multiple opportunities for engagement and lead nurturing via content.

Use content to guide prospects along their decision journey and warm them up for a conversation with your sales team when they’re ready. Once converted, create content to welcome new clients or customers and reinforce that they made the right decision. Then strengthen the relationship and keep them engaged with ongoing content.  Exercise your expertise by sharing the latest information or trends.

Inspired by http://www.chiefmarketer.com/5-content-marketing-myths-bust-2018/

Content Myth No. 1

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We’re busting 5 Content Marketing Myths!

Never sacrifice quality for quantity. Instead of pushing out content for the sake of doing it, take the time to understand your audience, research how they consume content and develop a plan. Spend time creating a few pieces of quality content.

Learn to repurpose. For example, you can break up a white paper into several blog posts and social media updates, or reimagine an infographic as a short video. The possibilities are endless.

Inspired by http://www.chiefmarketer.com/5-content-marketing-myths-bust-2018/

USPS Rate Comparison First Class

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In an order issued on November 9th, the Postal Regulatory Commission(PRC) approved the Postal Service’s proposed prices for market-dominant products. In its 63-page decision, the PRC found that the proposed rates do not violate the price cap and that the workshare discounts meet statutory requirements; proposed classification changes also were approved.

Earlier the commission also approved USPS price changes for competitive products.

As a result, the price changes announced last month by the USPS will be implemented as planned on January 21, 2018.  Below is a price comparison chart for First Class Rates.  For a downloadable PDF of the January First Class Rates, click here.

USPS Rate Comparison Marketing Mail

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In an order issued on November 9th, the Postal Regulatory Commission(PRC) approved the Postal Service’s proposed prices for market-dominant products. In its 63-page decision, the PRC found that the proposed rates do not violate the price cap and that the workshare discounts meet statutory requirements; proposed classification changes also were approved.

Earlier the commission also approved USPS price changes for competitive products.

As a result, the price changes announced last month by the USPS will be implemented as planned on January 21, 2018.  Below is a price comparison chart for Marketing Mail Rates.  For a downloadable PDF of the January Marketing Mail Rates, click here.

USPS Rate Comparison – NP Rates

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In an order issued on November 9th, the Postal Regulatory Commission(PRC) approved the Postal Service’s proposed prices for market-dominant products. In its 63-page decision, the PRC found that the proposed rates do not violate the price cap and that the workshare discounts meet statutory requirements; proposed classification changes also were approved.

Earlier the commission also approved USPS price changes for competitive products.

As a result, the price changes announced last month by the USPS will be implemented as planned on January 21, 2018.  Below is a price comparison chart for Nonprofit Rates.  For a downloadable PDF of the January Nonprofit Rates, click here.