Check out this great article by adotas

Tim Carr, the chief lifter at LIFT Agency, shares his insights on using direct mail in the digital age.

For decades, direct mail was seen as a surefire way for brands to reach consumers. But due to the rise of less expensive, more exciting digital channels, much of the marketing world has shifted away from this seemingly outdated medium.

If your digital marketing team falls into the “snail mail is dead” school of thought, consider this: Direct mail is quietly becoming a top-performing digital ROI driver for old and young audiences alike.  Read more…