Cool Again? Paper Coupons

Another great article by Sally Herships published by MARKETPLACE

The mailbox has gotten to be a pretty lonely place. But a growing group of marketers is discovering that all that room means it’s a great spot to get consumers’ attention. After all, email can get labeled as spam. Online ads can get hit with blockers and marketers need permission to text consumers.

“The one avenue that’s still open is postal mail,” said Neil O’Keefe, senior vice president of customer relationship management and content with read more…

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