We are so proud to be on the benefit committee for the Stuttering Association for the Young’s George Springer All Star Bowling Benefit for the 4th year in a row!
GEORGE SPRINGER FOURTH ANNUAL ALL-STAR BOWLING BENEFIT
Sunday, July 8, 2018, at Bowlmor, Houston, TX
7 pm Cocktail Hour
Proceeds help send children from families-in-need to Camp SAY: a summer camp for young people who stutter. ￼￼￼￼￼￼￼￼￼￼￼￼￼￼Click here to learn more about Camp SAY.
Join us for Cocktail Reception, mingle with George Springer, Celebrity Lane Captains – fellow Astros, other pro athletes & celebrity friends & enjoy a memorable night of bowling fun.
Twitter Hastags: Do’s & Don’ts Straight from the “Birdies Mouth”
Hashtags can be an great way to grow your reach, encourage engagement, and get discovered on Twitter. Here are 10 Do’s and Don’ts (straight from the birdies mouth)!
- Make it easy to remember AND easy to spell. Typos will leave your hashtag undiscovered.
- Be realistic. Don’t expect people to start using your hashtag in their Tweets if it doesn’t fit naturally and there is no incentive for them to do so.
- Do your research. This is big. Check and see if people are already using the hashtag and make sure it is being used in a manner you want your brand associated with.
- Give people a reason to use your hashtag. You can offer a prize, recognition in the form of a Retweet, (your audience will respond better when it’s a mutually beneficial relationship), or something others would want to share from an educational perspective.
- Partner with influencers. Influencers are usually fast to engage and you can gain exposure and visibility for your hashtag if they start using it.
- Over hashtag. One to two relevant hashtags per Tweet is the sweet spot. Remember, this isn’t Instagram: character count matters.
- Expect your brand slogan to translate to a hashtag. A hashtag is meant to be inclusive, shareable, and easy to discover. If it doesn’t organically fit within a Tweet, it’ll feel forced and lose its intended purpose.
- Expect people to use your hashtag without a reason or incentive. The best hashtags have the ability to draw people in and invoke curiosity to explore and join in on the conversation.
- Neglect to educate on what it is and how to use it. Make sure you’re clearly communicating the hashtag and more importantly, why someone would want to include it in their own Tweet.
- Use all CAPS LOCK. Unless it’s an acronym, this feels like shouting and also adds unnecessary work.
We are honored to report that BEB is the proud recipient of the Best Of Digital Calendars Award in this year’s Printing Industries of the Gulf Coast Graphic Excellence Awards (GEA)! Our entry of the 2018 BEB Interactive Calendar brings us this fantastic honor for the fourth year in a row.
Judging is based on creativity, style, composition, print presentation, color balance, and reviewed for flaws. Judges have varied technical, design, and layout expertise. They serve as judges not only for the PIGC Awards, but other regional, national, and international premier print awards competitions.
We also snagged an Award of Excellence for a wide-format project (window graphics for a Central Care Clinic location). This is a relatively new service for us which makes the recognition super satisfying.
Considered the premier print event of Houston, the 2019 Graphic Excellence Awards Competition recognizes the best in technology, and craftsmanship from the regions printing, imaging, finishing, and creative community. The competition was stiff this year with over 300 entries vying for a coveted award. We are proud to be a part of the Amazing amazing Gulf Coast Printing Community and this gala is great place to see how so many are pushing the envelope on superb quality, inspiring detail, and output in imaginative ways.
Congratulations to all of the winners!
May 25, 2018 introduces a sweeping new directive that goes into effect in the European Union (EU) called the General Data Protection Regulation, or GDPR. It represents the biggest change ever to data privacy laws. The new law effects US users as well.
The law protects residents of the EU including US citizens living abroad. Under the GDPR, all companies that have an Internet presence including large US companies including Google, Microsoft and Facebook, have to comply.
To simplify things, the basic purpose the GDPR is to expand what counts as personal data and your rights over that data. Examples of “your data” are things such as posts on social media, electronic medical records and even your IP address (the unique ID numbers used to identify your smartphone or laptop), as well as GPS location.
The directive says people have to give permission for a company to collect their data. A company can’t just sign you up without explicitly asking. And the more personal the data the ask must be even more clear.
Europeans have a right to have their data deleted if they don’t want a company to keep it. Companies have to delete the data without undue delay, or face stiff penalties.
I’m certain that you have noticed an increase in emails from your apps and other digital correspondence outlining new privacy notices that allow for you to request them to delete personal data they have stored.
A recent blog for NPR by Aarti Shahani quoted Minnesota attorney Micheal R. Cohen as saying “there’s nothing binding about (the request),” He went on to say that “In the U.S., the business model is pretty much, companies can do what they want, so long as there isn’t a specific law prohibiting it.” The U.S. has laws protecting data privacy for health and financial records, and and for children. “Other than that, we’re pretty much the Wild West,”
This is only the beginning of the personal data privacy debate. Over 80 countries and independent territories, including nearly every country in Europe and many in Latin America and the Caribbean, Asia, and Africa, have now adopted comprehensive data protection laws. The United States is notable for not having adopted a comprehensive information privacy law, but rather having adopted limited sectoral laws in some areas.
These laws are based on The Fair Information Practice that was first developed in the United States in the 1970s by the Department for Health, Education and Welfare (HEW). Some of the basic principles of data protection are:
- For all data collected there should be a stated purpose
- Information collected by an individual cannot be disclosed to other organizations or individuals unless specifically authorized by law or by consent of the individual
- Records kept on an individual should be accurate and up to date
- There should be mechanisms for individuals to review data about them, to ensure accuracy
- Data should be deleted when it is no longer needed for the stated purpose
We are so excited receive an Awards for Excellence from the Houston BBB for the fourth year in a row!
In 1992, the Better Business Bureau Education Foundation and the University of Houston Bauer College of Business Administration formed a partnership to recognize area businesses for their commitment to quality. Initially called the Spirit of Texas Awards, the Awards for Excellence are modeled after the Malcolm Baldridge National Quality Award. Today, the BBB Awards for Excellence continue to recognize businesses and non-profits in the Greater Houston area for their achievements and commitment to overall excellence and quality in the workplace.
Applications are judged by volunteers with the Silver Fox Advisors, a group of former business owners, entrepreneurs and CEOs dedicated to sharing their knowledge, experience and skills, allowing clients to improve their growth and profitability in a cost-effective manner. All applications were reviewed and scored by a minimum of two different judges. If additional information was needed customer and vendor referrals were surveyed.
We are one of the oldest members of the Houston Better Business Bureau and we very proud and appreciative of this distinguished honor.
Love these numbers! Our Marketing for Local Business Seminar Series have been so popular. We have seen over 250 graduates and our curriculum continues to expand. If you haven’t joined us yet; please do! Check it out here.
Saturday, May 5, 2018
MD Anderson Mays Clinic | 1220 Holcombe Blvd, Houston, TX 77030
6:00AM : Event Opens
6:30AM – 7:00AM : Team BEB Meets for pictures near registration and starting line. We will have signs so it should be easy to find us
7:30AM : 5K Run/Walk Begins
8:30AM – 9:00AM : Presentation and Award Ceremony
9:00AM – 10:00AM : Post-Race Party
10:00AM : Event Closes
FREE PARKING AT MID CAMPUS GARAGE
7007 BERTNER AVENUE, HOUSTON, TX 77030
PACKET PICK UP:
Starting on Wednesday, May 2 thru Friday, May 4, 2018
From 8:30AM to 5:30PM
AT Business Extension Bureau | 4802 Travis St, Houston, TX 77002
WHAT I NEED TO BRING:
- Have race packet in your possession PRIOR to the Saturday event
- Pin your bib onto the white & purple Run for Rama T-Shirt
- Wear comfortable, loose clothing and walking or running shoes
- Wear the Run for Rama T-Shirt with your bib
- Arrive between 6:30 and 7am, Saturday, May 5, 2018
- FREE PARKING at Mid Campus Garage – 7007 Bertner Avenue
- You’ll see all of us near the starting line and registration area (we’ll have signs)
- HAVE A GREAT TIME!
DONATE TO THE CAUSE:
- Letter from the President, Ron Royall
- Class Schedules
- Jaw Dropping Geo Framing
- The Internet of Things
- Unique Identifiers
- The Postal Regulatory Commission is Threatening Your Livelihood
- The Postal Regulatory Commission’s Next Steps
- Informed Delivery
- Super Charged Informed Delivery – Interactive Campaigns
- The Postal Reform Act of 2018
- The Run for Rama – MD Anderson’s Spring for Life 5K