4 Holiday Digital Marketing Tips – 2019

 Leverage Local
If you aren’t using geo targeting with your social media delivery, you’re missing out. In a recent study by Neilsen, a global measurement and data analytics company, showed that buying local had the highest awareness among US consumers. BIA Advisory Services reported that geo-targeted ad sales are expected to reach $32.4 billion in 2021, up from $12.4 billion in 2016.

 The 5-Day Weekend – Be Ready For it.
Timing is everything when trying to capture holiday shoppers. The 5-Day weekend is Thanksgiving Day through Cyber Monday and it accounted for 19.2% of total online retail revenue during last year’s holiday season. Make sure to budget marketing dollars for paid ads during this time period.

 Make the Customer Experience Easy & Pleasant
Be sure to test your online purchasing experience. If its not fast and simple and mobile friendly, you’re going to lose sales. Its as simple as that.

 Make the Experience Personal
A focus on personalization, both in print and online is more important than ever. According to a report from the Retail Industry Leaders Association (RILA) it found that 63% of surveyed consumers were interested in more personalized recommendations.

Another 64% of respondents were open to sharing personal data in exchange for retail benefits like loyalty points and coupons.

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