If you aren’t using geo targeting with your social media delivery, you’re missing out. In a recent study by Neilsen, a global measurement and data analytics company, showed that buying local had the highest awareness among US consumers. BIA Advisory Services reported that geo-targeted ad sales are expected to reach $32.4 billion in 2021, up from $12.4 billion in 2016.
The 5-Day Weekend – Be Ready For it.
Timing is everything when trying to capture holiday shoppers. The 5-Day weekend is Thanksgiving Day through Cyber Monday and it accounted for 19.2% of total online retail revenue during last year’s holiday season. Make sure to budget marketing dollars for paid ads during this time period.
Make the Customer Experience Easy & Pleasant
Be sure to test your online purchasing experience. If its not fast and simple and mobile friendly, you’re going to lose sales. Its as simple as that.
Make the Experience Personal
A focus on personalization, both in print and online is more important than ever. According to a report from the Retail Industry Leaders Association (RILA) it found that 63% of surveyed consumers were interested in more personalized recommendations.
Another 64% of respondents were open to sharing personal data in exchange for retail benefits like loyalty points and coupons.
Your clients look to brand as a trusted advisor and are interested in brand-provided tips and suggestions.