The earlier versions of the AI applications that we commonly interact with were based on traditional machine learning models. These models rely on learning algorithms created and managed by data scientists, requiring human intervention to process new information and perform tasks beyond their original training.

With the introduction of artificial neural networks,  machines are able to learn through reinforcement and mimic the information processing of the human brain.

With the continuous evolution of AI, the field is in a state of constant change and rapid development. Our comprehension of both realized and theoretical AI is constantly shifting, leading to variations and overlaps in AI categories and terminology across different sources. Nonetheless, a comprehensive understanding of AI can be gained by examining two overarching categories: AI capabilities and AI functionalities.

The four types of AI based on functionality are:

Reactive Machine AI:

Reactive machines refer to AI systems that lack memory and are programmed to carry out specific tasks based solely on present data without the ability to remember past decisions or outcomes. These AI systems utilize statistical mathematics to analyze large volumes of data and generate intelligent outputs.

Examples of Reactive Machine AI:

• IBM Deep Blue: This supercomputer AI defeated chess grandmaster Garry Kasparov in the late 1990s by evaluating the current chessboard configuration and predicting potential move outcomes.
• The Netflix Recommendation Engine: Netflix employs models that analyze viewing history data to suggest content tailored to individual preferences.

Limited Memory AI:

In contrast to Reactive Machine AI, Limited Memory AI can retain past events and outcomes for a certain period, allowing for decision-making based on historical and current data. While it improves with additional training data, it does not store past experiences for long-term use.

Examples of Limited Memory AI:

• Generative AI tools: ChatGPT, Bard, and DeepAI utilize Limited Memory AI to predict and generate content.
• Virtual assistants and chatbots: Siri, Alexa, Google Assistant, Cortana, and IBM Watson Assistant incorporate Limited Memory AI to comprehend user queries and provide relevant responses.
• Self-driving cars: Autonomous vehicles employ Limited Memory AI to navigate their surroundings and make real-time driving decisions.

Theory of Mind AI:

Theory of Mind AI falls within the General AI category and encompasses AI systems capable of understanding the thoughts and emotions of others. This would enable AI to interact with individuals based on their emotional needs and intentions, forming human-like relationships. Emotion AI is a concept within this category, focusing on analyzing data to recognize and appropriately respond to human emotions.

Self-Aware AI:

Self-Aware AI, a theoretical form of functional AI, would possess superintelligence capabilities, including an understanding of its own internal states and human emotions. This AI class would exhibit emotions, needs, and beliefs, similar to human behavior but remains a concept rather than a realized technology.

As we approach the open enrollment period for Dual-Eligible Special Needs Plans (D-SNPs), marketing to prospects turning 65 years old has never been more crucial. Utilizing direct mail campaigns can be a highly effective strategy to reach this specific demographic and guide them through the enrollment process.

Our company offers the unique ability to identify individuals who are about to turn 65 based on their birth month and birth year. We then narrow down our target audience, single individuals and married individuals earning less than the federal poverty level guidelines along with net worth.

Through a three-touch direct mail strategy, we can engage these prospects at key moments leading up to their 65th birthday. The first touchpoint involves sending them an introduction piece, providing valuable information about your D-SNP plans and the benefits they offer. The second touchpoint is a personalized birthday greeting, along with specific calls to action to start the open enrollment process. Lastly, the third piece includes a comprehensive overview of your plans, helping to seal the deal and convert these prospects into new business.

By planning a year-round open enrollment marketing strategy with our team, you can ensure that your message reaches the right people at the right time. Contact us today to learn more about how we can help you effectively market to D-SNP prospects and drive success during the upcoming enrollment period.

This year represents a remarkable milestone. BEB-Business Extension Bureau celebrates 75yrs in business!

First and foremost, we thank our clients and partners for your business and patronage. We appreciate you so very much and hope to serve you for another 75-years!

We also thank our incredible staff. You are the focal point of the exceptional service BEB is known for and because you display the value of true teamwork; we are also known for our agility.

San Francisco based Business Extension Bureau owned by J.C. Hendricks and operating since 1928, opened their Houston division in December of 1949.

Fresh from the University of North Texas, with a degree in Business, 23-year old Bob Royall was hired to run the sales department for the Houston office.

Five years later, leaving the University of Arkansas, Jim Tardy joined the firm as a bookkeeper. In 1955 Bob was promoted to General Manager and with Jim as his right-hand man, the Houston business grew.

The corporate office was focused on sales leads while Bob and Jim were concentrating on the new and more profitable medium known as direct mail.

Together Bob and Jim made an offer to buy the business and in November of 1959 they took ownership removing any connection to the San Francisco company. By 1970 they were the sole stockholders and the company remains privately owned and operated today.

Business Extension Bureau (BEB) has grown into the most established direct marketing company in Houston. Today our service offerings cross over multi-media such as list compilation, digital, offset and wide-format printing as well as interactive direct mail and cross-channel digital marketing, social media and website creation.

Bob remained involved with the business until he passed away in 2015. His second of three sons, Ron Royall, serves as President and CEO with Bob’s youngest son, Ro Royall is Executive Vice President.

Jim was involved with the business until his retirement. He passed away in 2020.

We are so proud of our rich history and the entrepreneurial spirit that has been passed to the next generation. We will continue to keep our clients interest first and foremost and bring a partnership of value that will enable our businesses to grow and flourish.

HOUSTON, TX- Houston residents have been facing USPS shipping delays for almost two months.

The delays are from a backlog at the North Houston and Missouri City processing centers. Packages are taking an average of 15 – 18 days to wind their way through the system for delivery.

Poor planning around the installation of a parcel sorter, and staffing shortages resulting from the USPS yearly lay-off of seasonal workers are the primary reasons for the delay.

Old sorters were removed from the North Houston plant to make way for the new parcel sorter, only to discover the new equipment couldn’t fit. As a result, North Houston did not have the capacity to process parcels and the backlog began.

North Houston and Missouri City facilities are undergoing major changes as part of US Postmaster General DeJoy’s Delivering for America plan.

The plan is to create new facility types called Regional Processing and Distribution Centers (RPDC) and Local Processing Centers (LPC). TRPDCs are the hubs for long-distance travel. LPCs bridge RPDCs and the path to final delivery. The North Houston facility is in the process of becoming the North Houston Regional Processing and Distribution Center. The Missouri City facility has turned into the South Houston Local Processing Center.

The idea is to reduce transportation. Long haul transportation is run between 200+ facilities today. DeJoy wants to reduce that number to 60.

U.S. Rep. Troy Nehls sent the Postmaster General a letter last month demanding answers to the cause of the problems and when to expect a solution.

When will the issues be resolved? That answer is unknown. Most don’t believe that it is going to be a quick fix either.

We will keep you abreast of delivery issues and resolutions as they occur. In the interim, plan your campaign deliveries based on slower than normal delivery.

Marketers are embracing extended reality (XR) technologies to enhance their campaigns, products, and services. XR includes augmented reality (AR), virtual reality (VR), and mixed reality (MR), and it allows for immersive consumer experiences. This technology has enabled  marketers to overcome geographical limitations and reach a broader audience.

Major brands like Etsy have leveraged XR for their marketing efforts, offering customers a unique experience. Experts believe that XR is the future of marketing and project the technologies will transform how brands build and maintain customer relationships by creating virtual worlds for brand followers.

Marketers have a range of XR technologies at their disposal, including Augmented Reality (AR), and Virtual Reality (VR). AR allows for realistic digital content creation, interactive games, and 3D brand experiences. VR provides fully immersive experiences in virtual environments. Emerging technologies like generative AI and real-time rendering are expected to play an increasingly important role in XR-based campaigns.

Apple’s upcoming Vision Pro headset is generating excitement among marketers, as it promises
immersive experiences and interactions with friends, apps, entertainment, and brands.

Print and mail are essential to XR marketing as printed materials can be enhanced and augmented with extended reality technologies like QR codes or AR markers, allowing for a seamless integration of digital and physical experiences for the audience.