Joy Zehrbach-Vice President

As we reflect on Business Extension Bureau’s 76 years in business, I wanted to take a moment to express my profound gratitude for your continued support and partnership. As Vice President of this family-owned, second-generation, marketing production company, it fills me with pride to celebrate not just our history, but our enduring commitment to quality and innovation.
In an increasingly digital world, direct mail remains a powerful and effective marketing strategy. Many might question the relevance of print in today’s fast-paced environment, but let me assure you: direct mail is not only relevant; it is thriving. Statistics show that well-executed direct mail campaigns yield impressive response rates, often outperforming digital marketing methods. Direct mail serves as a tangible touchpoint, a physical reminder of your brand that audiences can hold and interact with, making a lasting impression.
Moreover, direct mail is piquing the interest of the digital ecosystem. It bridges the gap between offline and online engagement, acting as a digital driving machine. Integrating direct mail with digital strategies, such as QR codes or personalized URLs, can enhance customer engagement, driving traffic to your websites and social media platforms while ensuring your message reaches its target audience effectively.
In this newsletter, we have packed it with valuable insights and resources designed to help you navigate the busy holiday marketing season and beyond.
In addition, we share the definitions of Generations. Understanding the unique preferences and values of different age groups can transform your marketing approach. Tailoring your content to resonate with your audience fosters more meaningful connections and enhances engagement. Learn how to craft messages that truly speak to each generation.
This month, we also explore the Evolution and Classifications of Artificial Intelligence . As AI continues to shape the marketing landscape, understanding its capabilities can help you leverage this technology to improve customer interactions and streamline your processes. We also provide an overview of four social media platforms you may not know that can expand your reach and diversify your marketing strategies.
The power of personalization cannot be overstated. We have included actionable tips on how to implement personalized marketing techniques. From tailoring your offers to individual customer preferences to utilizing data-driven insights, personalization can significantly impact your campaign’s success.
We also address marketing strategies for the 65+ demographic , particularly in the context of insurance. Understanding the unique needs and communication preferences of older adults is vital for creating effective marketing messages that resonate with this audience.
Lastly, keep an eye out for our section on the anticipated changes at the United States Postal Service in 2025 , offering insights into how these changes could affect your mail campaigns. Combine this with tips for crafting a compelling marketing message , featuring ten essential elements to consider, and you’ll be well-equipped to navigate the evolving marketing landscape.
As we celebrate our legacy, we sincerely thank our valued customers for your trust and partnership over the years. Your unwavering support fuels our passion and motivates us to continue delivering high-quality solutions tailored to your unique needs.
We also extend a heartfelt appreciation to our dedicated employees. Their hard work and commitment to excellence are the backbone of the company. Every team member plays a vital role in our success, ensuring that we continually strive for the highest standards and innovative approaches.
As we look to the future, rest assured that we remain committed to providing you with the exceptional service and quality that you have come to expect from BEB. Thank you for being an integral part of our journey, and we look forward to achieving even greater heights together.
We hope you find this newsletter valuable and informative as we gear up for a successful holiday season. Thank you for trusting BEB as your partner in marketing production, and as always, we look forward to supporting your business growth and success.
Happy Holidays from all of us at Business Extension Bureau!
Joy Zehrbach
Vice President