As we approach the open enrollment period for Dual-Eligible Special Needs Plans (D-SNPs), marketing to prospects turning 65 years old has never been more crucial. Utilizing direct mail campaigns can be a highly effective strategy to reach this specific demographic and guide them through the enrollment process.

Our company offers the unique ability to identify individuals who are about to turn 65 based on their birth month and birth year. We then narrow down our target audience, single individuals and married individuals earning less than the federal poverty level guidelines along with net worth.

Through a three-touch direct mail strategy, we can engage these prospects at key moments leading up to their 65th birthday. The first touchpoint involves sending them an introduction piece, providing valuable information about your D-SNP plans and the benefits they offer. The second touchpoint is a personalized birthday greeting, along with specific calls to action to start the open enrollment process. Lastly, the third piece includes a comprehensive overview of your plans, helping to seal the deal and convert these prospects into new business.

By planning a year-round open enrollment marketing strategy with our team, you can ensure that your message reaches the right people at the right time. Contact us today to learn more about how we can help you effectively market to D-SNP prospects and drive success during the upcoming enrollment period.