Eric Streiff wrote an amazing blog for Philanthropy Daily about fundraising during a crisis. Check it out below:
Regardless of the crisis around us, nonprofits must continue to communicate with their constituents and also fundraise. Based on decades of experience and evidence, direct mail remains one of the most effective ways to stay in touch, communicate, and fundraise—even in a time of great uncertainty.
It is a proven marketing fact that organizations that chose to forge ahead during a crisis were typically more successful in the long run when compared to organizations that paused, stopped, or significantly altered communication, particularly fundraising appeals.
Direct mail is an incredibly effective way to stay in touch with your donors and help keep your organization top-of-mind. Read this blog in its entirety here.