The first quarter of 2018 has been a wild ride. The S&P 500 Index looks like a Swiss mountain range with dramatic ups and downs, and the US Postal Service is focused on some pretty exciting programs that could give a lift to direct mail marketing. However, at the same time, the USPS is also considering implementing a new rate increase structure that threatens the very livelihood of the industry. It is as nerve racking as a super fast roller coaster, and makes for exciting times. Especially because our client base is using direct mail more today than they did 5-years ago. We continue to see increases in print and mail, and our digital media clients have started to experiment with smaller, very targeted and personalized mailings and getting excellent returns.
A large portion of this issue of The Bureau is dedicated to bringing you up to speed with the latest happenings in Washington surrounding postal topics. We will define informed Delivery and introduce you to the interactive campaigns available. We will outline Geo Framing, a cutting edge technology that tracks latitude and longitude from electronic devices and we will highlight IOT, The Internet of Things.
We have included a schedule of our award winning Marketing for Local Business classes for the balance of 2018. We have several guest lecturers this year and our previous four series have sold out. We update content prior to each class to keep it fresh and relevant and as a result, I’ve noticed that several of our past graduates have attended classes on multiple occasions.
We are working on an educational series that is dedicated specifically to nonprofits; if you or your staff have an interest, please let us know as we can bring the seminar to you as well. Click here for more information.
We are joining MD Anderson’s Sprint for Life 5K on May 5, 2018 as we are walking to honor the memory of our beloved Rama Moore who fought and lost a valiant battle with ovarian cancer this past Christmas. We are trying to raise $1,500 and every dollar counts. If you would like to donate please go to runforrama.com. Employees and their families from every department within the company will be there. It will be a great time and is supporting an excellent cause.
We hope that you find the content of this newsletter informative and helpful, and if you have questions about anything contained within, please don’t hesitate to contact us.
Thank you for your business and partnership.
Ron Royall, President
We’re busting 5 Content Marketing Myths!
Never sacrifice quality for quantity. Instead of pushing out content for the sake of doing it, take the time to understand your audience, research how they consume content and develop a plan. Spend time creating a few pieces of quality content.
Learn to repurpose. For example, you can break up a white paper into several blog posts and social media updates, or reimagine an infographic as a short video. The possibilities are endless.
Inspired by http://www.chiefmarketer.com/5-content-marketing-myths-bust-2018/
We had a great class with the fine people of St Paul’s Episcopal Church and the Episcopal Diocese of Texas today! St Paul’s has new leadership and and they want to make a positive impact on their community. We created a two-day Marketing for Small Business class, geared specifically to their needs. We covered blogging, email marketing, direct mail and social media. We also reviewed how using multi-channels to market can radically increase your Search Engine Optimization.
What a great group of people and a fantastic organization. Thanks for making this class so productive and fun! Check out their new website here!
Houston – We are so proud to announce that Business Extension Bureau is this year’s recipient of the Houston Better Business Bureau’s Awards for Excellence for the second year in a row.
Today we were presented with a Winner of Distinction statue as recognition of our company’s commitment to quality in the workplace and superior service to the community and businesses served. Less than .2% of companies in the Houston area are honored with this prestigious award!
Judges base their decision on 10 factors surrounding each business which include changes within an industry and how the company has adapted to those changes, how the organization stays on top of the latest processes, technology and trends, and how the business has contributed to the betterment of their industry.
Competition was fierce and over 1,000 people were in attendance of the sold out, main event held in May at the Bayou City Event Center. We are honored to have received such a prestigious award!
Our Diane Bandemer has expanded her role to include BEBdata’s bankruptcy file.
Diane has been with our corporate offices since 2014. She previously worked for Omnicom Group for over 20 years serving as Manager of Data Services and Director of Client Services. She moved to Fiserv, a leading provider of technology solutions to the financial world, and took the role of Manager of Business Development at Seabridge Media before being recruited to BEB-Business Extension Bureau in 2014.
Diane has won many awards throughout her career and has been nationally recognized for her customer service.
The RARE Pearls Women of Excellence Awards recognizes the personal and professional achievements of extraordinary women in the Greater Houston area. This year, RARE Pearls honored the accomplishments and service of five women who personify excellence in their diverse roles and who are committed to helping to pave the path to success for other women and girls.
This event raises money for scholarships for participants of the RARE Pearls Program. RARE Pearls are high school girls, grades 11 and 12, who have demonstrated academic skills, leadership abilities, character, and discipline but are at-risk of not living up to their full potential due to extenuating circumstances and challenges. These racially/ethnically diverse students are more likely to not pursue higher education or to not complete college/post-secondary programs due to economic or environmental barriers. They live primarily in poverty, low-income, or otherwise financially challenged households. Many are being raised in single-parent homes or by a relative or other caregiver such as a grandparent or foster parent. Many are potential first generation college students who lack the guidance and support of college educated parents. Additionally, most have limited exposure to educational, social, and cultural experiences typically associated with “well-rounded” youth, and many come from backgrounds and educational environments that made it difficult for them to reach and fully demonstrate their academic potential. Prior to acceptance into the program, girls undergo a screening process involving a written application, interview, and interview with parent(s). This process is intended to ensure that both students and parents are prepared to honor the commitment required by the program.
Our Kathy N. Hall and Joy Zehrbach managed the marketing and Audio Visual portion of the program for a second year in a row This “Sold-Out” event was held at the Houston Junior League in April.