Lob and Comperemedia partnered and published The 2023 State of Direct Mail: Consumer Insights report. This report unveils consumer data and actionable insights from a survey of 2,000 consumers aged 18+ to understand their usage, preferences, and engagement with direct mail.

The study shows that the most likely read direct mail formats for healthcare are:

42% – Letters and Envelopes

40% – Brochures

32% – Postcards

24% – Magazines & Catalogs