Lob and Comperemedia partnered and published The 2023 State of Direct Mail: Consumer Insights report. This report unveils consumer data and actionable insights from a survey of 2,000 consumers aged 18+ to understand their usage, preferences, and engagement with direct mail.
The study shows that the most likely read direct mail formats for healthcare are:
42% – Letters and Envelopes
40% – Brochures
32% – Postcards
24% – Magazines & Catalogs
A recent study conducted by Epsilon revealed that direct mail influences holiday purchases for 77% of shoppers. By comparison, just 41% of respondents say online banner ads influence their decisions. #DirectMailWorks
Wishing everyone a joyful and blessed Rosh Hashanah, filled with love, peace, and sweet beginnings!
In 2022, an average household in the US received 361 pieces of marketing direct mail and 94 pieces of non-profit direct mail making your mailbox less crowded than your email inbox.
Remembering the lives lost and standing united against hate on this solemn day. We Remember.
Each year, Guidant Financial surveys over 1,000 small business owners and publish their findings in The Small Business Trends Report.
Topping the list? Recruiting/Retention and Inflation/Price Increases.
The younger generations entering the job market have different priorities and DEFINITELY have different expectations. They want more flexibility, work-life balance, and a sense of purpose in their work. Many want to work from home, which is a real challenge in the manufacturing environment.
We have a local stables as a client. We manage their website, do their social media and email marketing, and supply them with signs and other printing. They asked us to help boost sales for their summer camps and we turned to direct mail for the answer.
First we pulled a list within a 5-mile radius of the stables. We selected families with a presence of children aged 5-15yrs, and an annual household income of $175K +. That netted 2,585 addresses.
We created a 6X11 postcard highlighting the camps. Camps are sold for $499 per child. Cost to purchase the list, create, print, and fulfill the mailing, with postage totaled $1,200.00. Our client received 19 summer camp registrations from the mailer, that totaled $9,481.00 in sales. That represents a 790% Return. No matter how you look at it, Direct Mail Works.
From all of us at Business Extension Bureau, have a safe and happy Memorial Day weekend!
We attended the annual Mailing and Fulfillment Services Association conference in Grapevine. Our Joy Zehrbach took the helm as the 2023/2024 President and BEB will be hosting the conference in Houston next Spring.