Lob and Comperemedia partnered and published The 2023 State of Direct Mail: Consumer Insights report. This report unveils consumer data and actionable insights from a survey of 2,000 consumers aged 18+ to understand their usage, preferences, and engagement with direct mail.
The study shows that the most likely read direct mail formats for healthcare are:
42% – Letters and Envelopes
40% – Brochures
32% – Postcards
24% – Magazines & Catalogs