The proficiencies marketers need to succeed today are rapidly changing and expanding; some are more urgent to master than others.

The skills that marketers need to succeed are rapidly changing and expanding. Today it’s no longer enough to have a creative flair or a knack for data analysis or even deep expertise within a specific channel. Marketers need to broaden and deepen their proficiencies in everything from segmentation and measurement, to analytics and tech skills, to customer engagement and change management.

Read predictions from, 14 marketing insiders, each with a unique perspective on the marketing industry, for the skill it’s most important for marketers to master in 2016 and why. Read more…