From all of us at BEB-Business Extension Bureau, have a safe and happy Easter weekend.
HAPPY EASTER
Leave a reply
Author Archives: bebtexas
BEB at The MFSA
We attended the annual Mailing and Fulfillment Services Association conference in Grapevine. Our Joy Zehrbach took the helm as the 2023/2024 President and BEB will be hosting the conference in Houston next Spring.
PRESIDENT’S DAY HOLIDAY
From all of us at Business Extension Bureau, have a safe and happy President’s Day holiday.
DM + DIGITAL = Higher Conversion Rates
Direct mail combined with digital campaigns render a 28% higher conversion rate and boosts response rates by 450%.
RESOURCE: Writer’s Block Live
Direct Mail Beats Digital
Direct mail has an average of $19 cost-per acquisition, compared to paid search at $21-$30, and internet display at $41-$50.
SOURCE: DMA Response Rate Report
66% of US Marketers Use Postcards
The most common direct mail formats used by U.S. marketers are Postcards (66%), Newsletters (66%), Self-Mailers (56%), Catalogs (48%), and Packages (45%).
SOURCE: USPS Direct Mail Report
Direct Mail Spend to Reach $47.93 billion by 2031
The direct mail advertising market is expected to grow from $42.79 billion in 2021 to $46.33 billion in 2026, and reach $47.93 billion in 2031. The benefits associated with direct mail advertising are contributing to the growth of this lucrative market.
Source: The Business Research Company
MLK DAY 2023
From all of us at BEB, Have a Safe and Happy MLK Day Holiday.
Happy New Year!
From all of us at Business Extension Bureau, have a safe and happy new year!
Happy New Year
From all of us at Business Extension Bureau, we wish you and yours a very safe and happy new year. Thank you for your business and partnership.