The USPS has requested another rate hike to take effect on July 9th. Click below to see a rate comparison chart of current first-class rates compared to the proposed rates.
JULY 2023 RATE INCREASE FIRST CLASS COMPARISON CHART
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JULY 2023 POSTAL RATE COMPARISON-MARKETING MAIL
And the industry takes another hit from the USPS with the second rate hike of 2023. See below for a chart showing current postal rates compared to the proposed July 9th rates for marketing mail.
JULY 2023 NON-PROFIT RATE INCREASE PRICE COMPARISON CHART
The USPS has filed for another rate hike set to take place on July 9, 2023. Click below to see a rate comparison chart for current nonprofit rates compared to the proposed July rates.
BEB NON PROFIT COMPARISON CHART JULY 2022 VS JAN 2023
Non profits need to incorporate this significant rate hike in their budgets for the balance of 2023 and anticipate another 4-6% rate hike at the start of 2024.
HAPPY EASTER
From all of us at BEB-Business Extension Bureau, have a safe and happy Easter weekend.
BEB at The MFSA
We attended the annual Mailing and Fulfillment Services Association conference in Grapevine. Our Joy Zehrbach took the helm as the 2023/2024 President and BEB will be hosting the conference in Houston next Spring.
PRESIDENT’S DAY HOLIDAY
From all of us at Business Extension Bureau, have a safe and happy President’s Day holiday.
DM + DIGITAL = Higher Conversion Rates
Direct mail combined with digital campaigns render a 28% higher conversion rate and boosts response rates by 450%.
RESOURCE: Writer’s Block Live
Direct Mail Beats Digital
Direct mail has an average of $19 cost-per acquisition, compared to paid search at $21-$30, and internet display at $41-$50.
SOURCE: DMA Response Rate Report
66% of US Marketers Use Postcards
The most common direct mail formats used by U.S. marketers are Postcards (66%), Newsletters (66%), Self-Mailers (56%), Catalogs (48%), and Packages (45%).
SOURCE: USPS Direct Mail Report
Direct Mail Spend to Reach $47.93 billion by 2031
The direct mail advertising market is expected to grow from $42.79 billion in 2021 to $46.33 billion in 2026, and reach $47.93 billion in 2031. The benefits associated with direct mail advertising are contributing to the growth of this lucrative market.
Source: The Business Research Company