Have you scanned your October QR Code from BEB-Business Extension Bureau’s 2016 calendar?
We have a special message for you!
You can also click here to see it!
Have you scanned your October QR Code from BEB-Business Extension Bureau’s 2016 calendar?
We have a special message for you!
You can also click here to see it!
Congratulations to our Kathy Hall (Business Development Manager) for making the cut! Over 24,000 Houstonians applied for 10,000 volunteer positions at the upcoming Super Bowl 51 in February. The Super Bowl Host Committee made it official and invited her to become a volunteer last Thursday.
Next up? A 3-hour orientation training at NRG Stadium on Saturday, October 15th.
Congratulations, Kathy!
Which platform is best for your business? The best way to determine that is to find out who is on those platforms.
Referencing data from the Pew Research Center’s Annual Internet Project Survey, 72% of adults online are on Facebook. 28% are on Instagram, 25% on LinkedIN, and 23% are on Twitter.
There are more women than men on Facebook and Instagram. Though almost even, LinkedIN
and Twitter have more men users than women.
Young adults are still the most likely to use social media. 90% of online adults ages 18-29 are active while 77% aged 30-49 are also active on social media. However, the fastest growing segment are adults aged 50-64. 51% are engaged on a social platform (up 5% from 2005), and 35% of adults aged 65+ partake in the medium. That’s up from 2% in 2005.
The study reviews income and education demographics of multiple social platforms as well. By reviewing each of the demographics, you will see a general profile of the people using specific social sites. Here’s a couple of quick reviews:
Founded in 2004, this 12-year old platform is the most used social site. It’s been around the longest too. An entire generation has “grown up” on it.
70% of Facebook users check their account daily. On average, users check their account 14 times a day.
This 10-year old platform touts 313 million active monthly users. Over 50 million tweets are posted daily. Who is posting all of that information?
36% of Twitter’s users check their account daily.
Adding an interesting mix to the fold are the statistics showing people on multiple platforms. Over 25% of online adults are engaged in more than one social network while 17% are on three. This is growing trend worth watching.
You can learn more about “who” is on “which” platform by attending our Marketing for Small Business Social Media Classes.
Your business should be active on at least one social platform. Advertising is inexpensive, it helps your search engine optimization (at no cost), and enables your clients (both existing and potential) to interact with you. If you know who your clients are, choose the platform that has your audience/client base engaged and get started today!
Why should your business be on Twitter? It’s a great way to stay connected to your customers, it’s an excellent lead generation platform, you can share information quickly and gather feedback in real time.
Twitter is a recipient driven platform. People choose to follow your account. Messaging is quick to read and write, exchangeable anywhere and is easy to integrate into multiple networks such as Twitter, Instagram, and your website.
There are a few cautions to note. Be sure to check out the profile before you follow someone. Pornography sites are prevalent, hackers are present, and stay away from people selling “followers”. Lastly, be careful about aggressive tweeting – hounding people to follow you, pushing people to interact, you could get your account shut down. Respect the platform and see who starts to follow you and be sure to follow those whose tweets you want to see more of.
Messaging is limited to 140 characters per tweet (for now). This includes website links and pictures. Be sure that you write well though. Don’t start using short hand unless it’s necessary. You’ll find the more you’re on Twitter, the more concise your writing will become!
Best Practices
SHARE! Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
Listen. Regularly monitor the comments about you, your co-workers and your company, brand, and products.
Ask – Respond – Engage
Ask questions of your followers to gain valuable insights and show you are listening.
Respond to compliments and feedback as soon as you can.
Engage existing & prospective clients; it may not seem so, it adds a personal touch.
Demonstrate Wider Leadership. Reference articles and links about the bigger picture as it relates to your business.
Champion Your Stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
Establish the right voice.
Twitter users tend to prefer a direct, genuine, and of course, a likable tone from you, think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
The very best way to become comfortable within Twitter, is to start using it. Search for people and businesses to follow. Start with following your current clients. Then start Tweeting.
You can also attend one of our many Marketing for Small Business classes. We offer training on how to choose the right social platform for your business as well as how to use those platforms. Our next HOW TO: Twitter class is on Wednesday, October 5, 2016 from 11:30 – 1:00pm. Register here today!
Our Joy Zehrbach, (Vice President), was elected to the Board of Directors of The Printing Industry of the Gulf Coast (PIGC).
The PIGC is an industry association available to graphic communications firms in the Texas-Louisiana Gulf Coast area. It serves as the official representative of the graphic arts industry in the area and further the cause of the industry in the areas of business, government and to the general public.
Established in 1918 by a group of Houston printers as the Printer’s Education and Publicity Bureau, PIGC is one of the state’s oldest still existing trade associations. In 1920, Houston printers joined with Galveston’s printing industry to form the Houston-Galveston Typothetae and affiliated with the United Typothetae of America (the original name for Printing Industries of America). PIGC is a non-profit corporation in the State of Texas.
PlGC’s members provide leadership and knowledge by serving on the various committees and on its Board of Directors. All activities of the Association including its services, functions and positions are reviewed and studied by committees for recommendations to the Board of Directors.
PIGC is an affiliate of Printing Industries of America . Both PIGC and Printing Industries of America work together to deliver products and services that enhance the growth, efficiency, and profitability of its members and the industry through: advocacy, education, research, and technical information.
In fact, on average, Printing Industries of America members experience growth in sales at a rate 40% greater than the overall industry. Printing Industries of America serves more than 12,000 member firms and their employees with some of them right here in the Texas gulf coast region.
Have you scanned your September QR Code from BEB-Business Extension Bureau’s 2016 calendar?
We have a special message for you!
You can also click here to see it!
The Postal Service has signaled for months that it will be filing for
a general price increase later this year (calendar below). Publication of revised mailing standards (some below) that would also take effect in January. Much of this follows a pattern the Postal Service sought to establish years ago: regular price changes announced in the fall and effective in January. The question of consequence for Customers, is less whether there will be a price change as how much an increase will be. The amount that prices for market-dominant mail can increase is tied to the CPI-based price cap, including how much “rate authority” from previous rate filings remains unused. As of the July CPI (based on the June CPI), was at an annualized cap of 0.676%. However, under the rules for calculating the CPI cap, because it’s been more than a year since the last general price increase (filed in January 2015 based on the November 2014 CPI), the applicable formula yields a higher cap (0.713%). To this would be added any unused authority (0.308% for First-Class Mail, 0.403% for Standard Mail, and 1.430% for Special Services) to determine the limit on any rate increase at the class level. OK NOW, In English, take the CPI plus unused CPI would come to around 1.5 to 2 percent as I noted last night. Two big issues that I can NOT get my hands around would be, Flats are not covering their cost and drop ship discounts are not covering the cost so I anticipate a slightly greater increase in flats and a decrease in the drop ship discount by .5 to 1 cent. If I “mail geeked” you and want help translating just give me a buzz. Below is the expected time frame and a list of structural changes that I am anticipating.
Time Frame expected to be used by USPS
August: share technical changes and draft postage statements (without pricing) with developers
August: share draft mailing standards
September/October: Final PRC Market Dominant
November: Competitive filings
November/December: Publish final prices, mailing standards
1/8/17: target implement pre-release
1/22/17: targeting price effective date
Structural changes under consideration are as follows:
First Class
o Combine AADC and 3D auto letters for First-Class Presort (currently the same price)
o 3rd Ounce free for First-Class commercial letters
o First-Class Mail Promotions
Standard Mail
o Combine AADC and 3D auto letters for Standard Mail presort
o Simply Standard Auto letters by eliminating the per-pound rate between 3.3 and 3.5 ounces. Letters would be the same price from 0 up to 3.5 ounces.
o Increase Standard Mail flats piece price weight break from 3.3 to 4.0 ounces
o Standard Mail promotions (sent you the proposed changes about two weeks ago)
o FSS Standard Mail revert to previous structure
Also noted at the MTAC meeting was the issue with DSCF letter Mail. There was a change in DSCF pass-through calculation from FY14 to FY15. DSCF letter pass-through went from 57.4% in the FY14 ACD to 225% in FY15 ADC. FY15 discount $.043. The FY15 Cost avoidance – $.02 per piece. Meaning the USPS is giving us a 4.3 cent discount for drop ship where it should have been 2 cents
The plan instead is to have modest increases over a number of price changes.
Social media changed the entire marketing structure for businesses. The ability to reach a large audience in a simple and lightning fast manner leveled the playing field and allowed all businesses the chance to affordably market.
Social media put an end to “One Way Street Marketing”. Today’s businesses are able to engage with their existing and potential clients and in real time. Positive engagement with customers can lead to improved reputation and referrals which leads to more sales.
As the world is becoming predominantly mobile, social media sites allow your advertising to be seen in a mobile optimized format. Be sure your website is mobile enhanced too. The majority of internet access is done on a mobile device today, and the social media landscape is a very strong driver to your company website.
Traffic to your website not only connects your audience to your business, it enhances your organic search engine optimization (SEO) which will make it easier for people to find your business on the web. Social media networks are becoming search engines unto themselves and offer many opportunities to incorporate SEO enhancements such as keywords and back links.
If you aren’t utilizing social media in your marketing strategy today, you’re missing out on new business.
Have you scanned your August QR Code from BEB-Business Extension Bureau’s 2016 calendar?
We have a special message for you!
You can also click here to see it!
The US Postal Service wants new postal rates to take effect on January 22, 2017. In order to meet that date, the market dominant pricing filing must be submitted no later than October 22, 2016 (at least 90-days prior to the increase).
The available price cap percentage for First-Class Mail is .382%. The available price cap percentage for Standard Mail is .507%. The postal service is allowed to apply previously unused rate adjustments from previous years, (within a 5-year period). This practice is called Banked Authority. Adding the available bank authority to the January 2017 figures adds an additional .272% to First-Class Mail and .263% to Standard Mail.
Proposed dates surrounding January 22nd rate increases are as follows:
September/October- Submit final filing with Postal Rate Commission (PRC)
November/December-Publish final prices and standards
January 22, 2017-Rate increase takes effect
A few other highlights to look for include:
We anticipate an overall increase of 1% to take effect in January. We will publish proposed rates as soon as they are available.