Diane has been with our corporate offices since 2014. She previously worked for Omnicom Group for over 20 years serving as Manager of Data Services and Director of Client Services. She moved to Fiserv, a leading provider of technology solutions to the financial world, and took the role of Manager of Business Development at Seabridge Media before being recruited to BEB-Business Extension Bureau in 2014.
Diane has won many awards throughout her career and has been nationally recognized for her customer service.
Unlike many competitors, we compile our database, which is over 20 million records today and contains a wide array of information such as filing dates, dismissals, discharges, Chapter 7 and Chapter 13. All of our data is standardized, CASS Certified, DPV coded and an NCOA (National Change of Address) is run as data is gathered prior to submission to our master database. We gather the data directly from local courthouses nationwide and guarantee that you are receiving the most up to date and accurate data available.
Our count system is lightning fast, easy to use and available 24 hours a day. We have an assortment of count selects available such as geography, status or previous order suppression. Our output menu includes case number, chapter, discharge or dismissal, filing date or status.
HOW WE COMPILE THE DATA
Bankruptcy records are open to the public. We access those records using PACER (Public Access Court Electronic Records). PACER is an electronic access service that allows users to obtain case and docket information from Federal Appellate, District and Bankruptcy courts. Each court maintains its own database and though each court service is comparable to the other; the format and content of the information can often differ.
After we access the Courthouses raw data from PACER, we run the files through custom built programs that standardize and segment the information. This translates files from a visual reference into a raw database.
We enhance the data by cleansing address information using the USPS Coding Accuracy Support System (CASS) Software. This software is used to ensure the accuracy of delivery point barcodes, zip codes and carrier route information. We then run the CASS certified data through the National Change of Address file giving our data the most current delivery information available.
The final step in the process to create a marketing worthy database entails distributing the records within our custom built database system. Our system allows us to segment and categorize each section of information within each record allowing for query, analysis or fragmenting data.
Houston, TX-News agencies continue to report that we are in economic recovery and that commerce is booming. As a business owner, I’m still uncertain it’s going to stay the course. A recent survey conducted by CNN-Manta polled 1,500 small business owners nationwide and the economy remains the number one concern (28%)
It’s hard not to be a bit skeptical however, we are seeing some very positive trends. Many of our clients & partners businesses have grown this year. We too have enjoyed growth in our business for 2014.
21% of participants of The CNN-Manta survey said that growing sales is their number one concern. As a full service marketing production company, we appreciate that concern. The questions surrounding how exactly a company goes about growing sales is daunting. Hiring additional sales people, adding expensive equipment or investing in expanding your marketing strategy are all viable options.
Marketing to grow sales has changed so radically over the past 5-years and it continues to evolve. Data is crucial to the success of any marketing strategy and data compilation is one of our core competencies. As many of you may remember, we compiled the Harris, Travis, Dallas and Tarrant County Business Guides for over 30 years.
Today, we are one of the largest Consumer Banktruptcy Data compilers in the United States. Our over 20 million record database contains information on the chapter, filings and discharges. We gather data directly from courthouses across the nation daily, then enhance the data using the USPS Coding Accuracy Support System (CASS) Software.
We also offer consumer, business, and residential data and provide an amazing tool called The Snapshot. It is a comprehensive data analysis used to identify trends within your customer base. It will help to identify criteria that will allow you to search for more new clients, and ensure your marketing messages “speak” to your audience. Read more about our data expertise in this issue.
Over the summer we conducted a Seminar Series on how to market your business. We held four, 1 hour classes that educated participants on blogging, social media, search engine optimization and the two mails, direct mail & e-mail. Each of the classes sold out quickly. We received tremendous reviews and have been asked to offer the classes again. We listened. Details about Fall seminars can be found by clicking here.
We hope that the economic recovery continues for the long haul and we are thankful to our clients and partners for their business. Have a great fall season!
BEB-Business Extension Bureau
With Earvin “Magic” Johnson as a keynote speaker, marketers from 30+ countries and tons of sessions focused on data and marketing, the answer is DMA2014! Check out more about this fantastic conference by clicking here.
We’ll be there and in “full force”! Are you attending this year’s premier marketing event? Check out our short video on the show! Click on the icon below to view.