We’ve put together a short video, The Year in Review, to share some of the exciting changes, expansions and favorite traditions that happened over the past year. Check it out by clicking here!
Thanks again for your continued support and partnerships!
Don’t forget to scan the QR Code from the month of December on your BEB Interactive Calendar. Or you can click here to see where it goes too!
Wishing you and your family and loved ones a safe and happy Thanksgiving!
Amazon.com unveiled a new partnership with the USPS to deliver online orders from the world’s largest internet retailer on Sunday for the first time. The service started this weekend in Los Angeles and the New York metropolitan areas and Amazon plans to expand it to a large portion of the US population in 2014 including Dallas, Houston, New Orleans and Phoenix.
Amazon is not charging extra for the new service so members of the company’s popular Prime service will be able to buy products on Friday and get them by Sunday for free. The service also applies to non-Prime members, who can get free 5-8 day shipping on orders of at least $35 (up from $25 previously).
To our Veterans, Thank you!
Be sure to scan this month’s QR Code from your interactive BEB Calendar! Or you can see where it takes you by clicking here!
Have a safe and fun Halloween!
Wow! Thank you (so much) for helping us to achieve 800 followers on our Twitter account. All of them acquired organically too!
QUESTION:
What has 6 Bunnies, 38 little running bunnies, 3 Texas Long Horn Cattle Heads, 2 Cow Skulls, 3 Snakes, 2 Buffalo, 2 Lizards, Spindle Top, 1 Cotton bloom, the 2nd tallest monument in the US (Our San Jacinto Monument), 1 battleship, 2 feathered head dresses, the phrase; “Fortune Favors the Brave” – in Latin, 3 Cactus, a picture of Sam Houston, 1 pair of boots, 1 cowboy hat, and can only be redeemed when presented by a person born in Houston, during the month of August, in the year 1836 AND accompanied by both parents?
ANSWER:
This amazing direct mail insert from 1952 for Houston toy company, Texantics Unlimited! Be sure to check out the serial numbers too!
2BN TXS S 2BN XTC
To Be in Texas is to be in ecstasy
EZ2CYURA HOUSTONIAN
Easy to see you’re a Houstonian
As we continue our story on Direct Mail Diamonds from the past, check out this gem we uncovered from December 1970.
Men made up 71% of our national workforce and the marketing message reflects it. Check out the reply card; “Gentlemen: I am interested in discussing…”
This piece was printed on textured card stock using 2 colors (which was leading edge), and the reply card is business reply mail. Note the First Class, 6¢ Stamp with Franklin D Roosevelt’s image on the outgoing envelope.
The content is solid direct marketing that stands the test of time. The marketer discusses the importance of a mail list and reviews how to better target. It reads; “We can even breakdown lists by area, income, automobile, hobbies or club affiliations.” Using demographics to identify your audience is the fundamental marketing principle that holds true today. The complexities of our list compilations have significantly increased, and the messaging has changed to incorporate a more diverse audience. However, the basics of direct mail remain unchanged and are unquestionably one of the most powerful and lasting forms of advertising today.
FUN FACTS FROM 1970: