Content marketing is a process that takes time. You can’t expect to see results overnight. But that doesn’t mean it’s not worth your time, and it certainly doesn’t mean it can’t be measured. Use metrics that will help you measure activity. Pay attention to things like page views, downloads, time on site, subscriptions, paid versus organic search traffic, repeat versus new visitors, social likes and shares and cost per lead.

Content marketing is an extremely powerful tool and is an excellent resource for organic SEO. It allows you to develop long-lasting relationships with your clients and prospects and is critical at all stages of your customer journey.