Content Myth No.3

Content marketing should be woven into every touchpoint—online and offline—that you have with a customer. It can play an important role in more traditional direct marketing campaigns and even in-person sales meetings. Remember, content marketing is ultimately an experience that you’re creating for your target audience, built around a narrative that ties back to your business.

Inspired by http://www.chiefmarketer.com/5-content-marketing-myths-bust-2018/

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