Response Rates: Direct Mail – e-Mail

2014-04-09 blogTHE NUMBERS

4.4% Response rate for targeted direct mail, compared to e-mail’s rate of 0.12%

79% Consumers who act on direct mail immediately versus 45% who do the same with e-mail

35% Direct Mail’s success rate for new customer acquisition

*an excerpt from the Direct Mail Marketing Essential Guide 2014 published by dmnews


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