As businesses continue to face the challenges of selling online as they shift their business models during the COVID-19 crisis, Instagram has created Shops. Shops is a new shopping experience through an immersive, full screen storefront that enables businesses to drive product discovery in a native shopping experience.

People can visit a shop from a business’ Instagram profile or through Feed and Stories. Once they’re at the shop, people can browse products, explore collections, and purchase products — seamlessly through an in-app browser and without leaving the app from shops with checkout. 
Checkout allows customers to buy items directly from a shop on Facebook or Instagram.

With shops, people have a place to experience the joy of shopping versus the chore of buying. Collections in shops let businesses customize the shopping experience, and curate products into themes that tell their story.

Creating a shop is free and simple. For more information about shops visit Facebook for Business. To learn more about enabling shopping on your Instagram business account, visit the setup guide.