As businesses continue to face the challenges of selling online as they shift their business models during the COVID-19 crisis, Instagram has created Shops. Shops is a new shopping experience through an immersive, full screen storefront that enables businesses to drive product discovery in a native shopping experience.
People can visit a shop from a business’ Instagram profile or through Feed and Stories. Once they’re at the shop, people can browse products, explore collections, and purchase products — seamlessly through an in-app browser and without leaving the app from shops with checkout.
Checkout allows customers to buy items directly from a shop on Facebook or Instagram.
With shops, people have a place to experience the joy of shopping versus the chore of buying. Collections in shops let businesses customize the shopping experience, and curate products into themes that tell their story.