Put simply, data-driven marketing is the practice of basing your brand’s marketing and communications strategies on the quantitative information you’ve gathered about your target audience.

While traditional marketing practices were based on long-held assumptions or “gut” feelings, data marketing is based on quantifiable facts from consumer data. What once would have been an untargeted marketing campaign based on an educated guess is now a factual effort based on what you know to be true.

By combining the consumer data collected by your brand and reliable third-party sources reflecting additional information about your customers’ lifestyles, interests, and behaviors—as well as consumer trends and propensities—you have all of the information you need to handcraft the perfect campaign to reach your target audience.

The benefits of data marketing are vast. When you improve both the accuracy and speed of marketing campaigns, your efforts are more efficient and effective, allowing you to:

• Enhance targeting and personalization. Gathering and analyzing vast amounts of customer data—such as demographics, preferences, behavior patterns, and purchase history—helps guide segmentation and enables marketers to create more personalized campaigns. This targeted approach increases the chances of engaging customers, building stronger relationships, and driving higher conversion rates.
• Improve campaign performance. Data-driven marketing empowers marketers to continuously monitor, measure, and optimize campaign performance. By tracking performance metrics in real time, marketers can quickly identify underperforming campaigns or channels and make data-informed adjustments to improve results.
• Achieve a higher ROI. Businesses that use data marketing strategies drive five to eight times as much ROI compared to businesses that don’t. That’s because making data-driven decisions leads to increased efficiency and cost savings, as businesses use data to optimize their campaigns and target their resources more effectively.
• Stand out against competitors. With accurate data, you can stay up-to-date with market trends and make more informed business decisions. As a result, 64% of marketing executives “strongly agree” that using a data-driven marketing strategy helps them stand out from and succeed against their competitors.
• While you may be able to reach these same conclusions with traditional trial-and-error marketing practices, a data-driven strategy drastically improves the process and outcome.

Let us help you fill in the gaps of your in house data by applying additional data points using third-party data allowing you to get a complete picture of your customers.