The holiday marketing race is ON, and it’s crucial for you to have a clear understanding of your target demographics. By identifying your best customers, and targeting prospects who share similar characteristics, you will enhance the effectiveness of your marketing efforts. Our advanced demographic insight and analysis (called a SNAPSHOT), provide real-time information that can help you achieve this goal. We start by analyzing your customer list and comparing it with our extensive database of U.S. consumers or businesses. Using this information, we create a tailored market penetration analysis customized to you. What sets this analysis apart is the additional layers of overlaid data that provide deeper insights into your customers. Armed with this knowledge, you can market more intelligently to your existing clients and confidently pursue potential customers with a well-defined roadmap.
Our SNAPSHOT demographics include:
- Individual Age
- Child Ages
- Estimated Net Worth
- Estimated Income
- Wealth Rating
- And More
Call us for a SNAPSHOT of your clients today!
Do you know who your customers really are? Have you reviewed their characteristics, trends or likeness? Do you know if your marketing message is speaking to your audience? Let us run a “Snapshot” on your database today.
Here’s how it works. You provide us with a list (or lists) containing names and addresses. We’ll run those records against a comprehensive consumer database that contains over 175 million records.
The database has a 30-year history and is compiled using over 100 sources including children’s catalogers, county record data, online surveys, public records, purchase transactions and telephone directories. Analysis will be conducted using the criteria from matched records.
In return you will receive an in-depth look at your customer base. Analysis includes:
- Age Band
- Marital Status
- Family Position
- Home Owner
- Market Value of Home
- Length of Residence
- Net Worth
- Children Present
- Age of Children
*Analysis is presented using percentages from matched records for each element.
We will walk you through the trends that will allow you to identify characteristics of good clients and what criteria you’ll need to select when purchasing marketing lists for new business acquisition.
This amazing tool also helps your marketing department understand their audience which enables fine-tuned and well-honed messaging for maximum results.
We recommend our clients conduct a Snapshot every two (2) years on their in house databases to keep current and ensure they know their customers. Call for your Snapshot today!
Additional Databases Available
Ailment | Auto | New Movers