The first quarter of 2018 has been a wild ride. The S&P 500 Index looks like a Swiss mountain range with dramatic ups and downs, and the US Postal Service is focused on some pretty exciting programs that could give a lift to direct mail marketing. However, at the same time, the USPS is also considering implementing a new rate increase structure that threatens the very livelihood of the industry. It is as nerve racking as a super fast roller coaster, and makes for exciting times. Especially because our client base is using direct mail more today than they did 5-years ago. We continue to see increases in print and mail, and our digital media clients have started to experiment with smaller, very targeted and personalized mailings and getting excellent returns.
A large portion of this issue of The Bureau is dedicated to bringing you up to speed with the latest happenings in Washington surrounding postal topics. We will define informed Delivery and introduce you to the interactive campaigns available. We will outline Geo Framing, a cutting edge technology that tracks latitude and longitude from electronic devices and we will highlight IOT, The Internet of Things.
We have included a schedule of our award winning Marketing for Local Business classes for the balance of 2018. We have several guest lecturers this year and our previous four series have sold out. We update content prior to each class to keep it fresh and relevant and as a result, I’ve noticed that several of our past graduates have attended classes on multiple occasions.
We are working on an educational series that is dedicated specifically to nonprofits; if you or your staff have an interest, please let us know as we can bring the seminar to you as well. Click here for more information.
We are joining MD Anderson’s Sprint for Life 5K on May 5, 2018 as we are walking to honor the memory of our beloved Rama Moore who fought and lost a valiant battle with ovarian cancer this past Christmas. We are trying to raise $1,500 and every dollar counts. If you would like to donate please go to runforrama.com. Employees and their families from every department within the company will be there. It will be a great time and is supporting an excellent cause.
We hope that you find the content of this newsletter informative and helpful, and if you have questions about anything contained within, please don’t hesitate to contact us.
Thank you for your business and partnership.
Ron Royall, President