Last year, consumers spent $15.4 billion on Small Business Saturday. This series will help you secure some of that spend for your business this year. Attendees will create a holiday digital marketing plan and execute that plan over 4 weeks. Execution includes Facebook and Instagram posts, email marketing and learning how to track results.
Thursday, October 25, 2018 – 11:30am – 1:00pm | Create Holiday Marketing Plan
Together, we will create a simple, 4-week holiday marketing plan for your business. The planning stage includes:
- Determining which products, services, and/or events you want to focus on for holiday sales
- Review simple alterations needed to highlight and accelerate sales on your website
- Create a schedule of social media posts for Facebook & Instagram
- Determine offers to promote return sales from existing clients through email
- Set/up tracking
Thursday, November 1, 2018 – 11:30am – 1:00pm | Create & Schedule Social Media Posts
Using your newly created marketing plan as your guide, we will create and schedule social posts for your Facebook and/or Instagram account that will begin running on Black Friday through Christmas Eve. Here we can determine if or how much the budget to boost certain posts should be, and we will walk students through the process of how to boost.
Thursday, November 8, 2018 – 11:30am – 1:00pm | Create & Schedule Email
Using Constant Contact, we will create 2 email blasts geared toward existing clients. The emails will be interactive and allow for one-click to your website or offer page, and instant access to your social sites. We will review how to track opens, click-throughs, and learn how to clean up bounces and missing information on email addresses.
Thursday, November 15, 2018 – 11:30am – 1:00pm | Tracking Your Return
Our final session will review how to track your return on investment. We will set up simple metrics to allow you to determine if your marketing plan is working. We’ll monitor website traffic, social interaction and click-throughs, and measure results from your email blasts. These measurements combined with sales will help you to determine your next marketing plan!
LOCATION AND COST
Located in the heart of the Museum District of Houston, classes are conducted at our facility at 4802 Travis Street off of Interstate 69 and Main Street.
Lunch is included with ticket price.
Classes are highly personalized and very intensive. Students will need to bring a laptop or notebook, have company pages already set up on Facebook and/or Instagram, and have a constant contact email account* with your existing customer email database already uploaded.
Due to the intensity of the subjects and to allow for maximum interaction, this class will have a MAXIMUM OF 7 STUDENTS ONLY.
*Constant Contact is available for purchase on a month-to-month basis and offers a free 60-day trail. For more information click here. We can help you get set up prior to class.