Author Archives: bebtexas

January USPS Rate Increase

BEB UP ON THE HILL LOGOThe Postal Service has signaled for months that it will be filing for GUEST BLOGGER TOM GLASSMAN 2a general price increase later this year (calendar below). Publication of revised mailing standards (some below) that would also take effect in January.  Much of this follows a pattern the Postal Service sought to establish years ago: regular price changes announced in the fall and effective in January. The question of consequence for Customers, is less whether there will be a price change as how much an increase will be. The amount that prices for market-dominant mail can increase is tied to the CPI-based price cap, including how much “rate authority” from previous rate filings remains unused. As of the July CPI (based on the June CPI), was at an annualized cap of 0.676%. However, under the rules for calculating the CPI cap, because it’s been more than a year since the last general price increase (filed in January 2015 based on the November 2014 CPI), the applicable formula yields a higher cap (0.713%). To this would be added any unused authority (0.308% for First-Class Mail, 0.403% for Standard Mail, and 1.430% for Special Services) to determine the limit on any rate increase at the class level.   OK NOW, In English, take the CPI plus unused CPI would come to around 1.5 to 2 percent as I noted last night. Two big issues that I can NOT get my hands around would be, Flats are not covering their cost and drop ship discounts are not covering the cost so I anticipate a slightly greater increase in flats and a decrease in the drop ship discount by .5 to 1 cent.  If I “mail geeked” you and want help translating just give me a buzz.  Below is the expected time frame and a list of structural changes that I am anticipating.

Time Frame expected to be used by USPS

August: share technical changes and draft postage statements (without pricing) with developers

August: share draft mailing standards

September/October: Final PRC Market Dominant

November: Competitive filings

November/December: Publish final prices, mailing standards

1/8/17: target implement pre-release

1/22/17: targeting price effective date

 

Structural changes under consideration are as follows:

 

First Class

o Combine AADC and 3D auto letters for First-Class Presort (currently the same price)

o 3rd Ounce free for First-Class commercial letters

o First-Class Mail Promotions

 

Standard Mail

o Combine AADC and 3D auto letters for Standard Mail presort

o Simply Standard Auto letters by eliminating the per-pound rate between 3.3 and 3.5 ounces. Letters would be the same price from 0 up to 3.5 ounces.

o Increase Standard Mail flats piece price weight break from 3.3 to 4.0 ounces

o Standard Mail promotions (sent you the proposed changes about two weeks ago)

o FSS Standard Mail revert to previous structure

 

Also noted at the MTAC meeting was the issue with DSCF letter Mail. There was a change in DSCF pass-through calculation from FY14 to FY15. DSCF letter pass-through went from 57.4% in the FY14 ACD to 225% in FY15 ADC. FY15 discount $.043. The FY15 Cost avoidance – $.02 per piece.  Meaning the USPS is giving us a 4.3 cent discount for drop ship where it should have been 2 cents

The plan instead is to have modest increases over a number of price changes.

Businesses on Social Media – Why it’s so Important

2 WAY STREET MARKETINGSocial media changed the entire marketing structure for businesses. The ability to reach a large audience in a simple and lightning fast manner leveled the playing field and allowed all businesses the chance to affordably market.

Social media put an end to “One Way Street Marketing”.  Today’s businesses are able to engage with their existing and potential clients and in real time. Positive engagement with customers can lead to improved reputation and referrals which leads to more sales.

As the world is becoming predominantly mobile, social media sites allow your advertising to be seen in a mobile optimized format.  Be sure your website is mobile enhanced too.  The majority of internet access is done on a mobile device today, and the social media landscape is a very strong driver to your company website.

Traffic to your website not only connects your audience to your business, it enhances your organic search engine optimization (SEO) which will make it easier for people to find your business on the web. Social media networks are becoming search engines unto themselves and offer many opportunities to incorporate SEO enhancements such as keywords and back links.

If you aren’t utilizing social media in your marketing strategy today, you’re missing out on new business.

January 2017 Postal Rates – What to Expect

BEB UP ON THE HILL LOGOThe US Postal Service wants new postal rates to take effect on January 22, 2017.  In order to meet that date, the market dominant pricing filing must be submitted no later than October 22, 2016 (at least 90-days prior to the increase).

The available price cap percentage for First-Class Mail is .382%.  The available price cap percentage for Standard Mail is .507%.  The postal service is allowed to apply previously unused rate adjustments from previous years, (within a 5-year period).  This practice is called Banked Authority.  Adding the available bank authority to the January 2017 figures adds an additional .272% to First-Class Mail and .263% to Standard Mail.

Proposed dates surrounding January 22nd rate increases are as follows:

September/October- Submit final filing with Postal Rate Commission (PRC)

November/December-Publish final prices and standards

January 22, 2017-Rate increase takes effect

A few other highlights to look for include:

  • Change Standard Mail to Marketing Mail
  • FSS (Flat Sequencing System) is going away. It will require OEL (Optional Endorsement Lines) on all flats running on FSS Machines.
  • Flats rates applicable up 4oz for automated mail
  • Standard Letter rates applicable for up to 4oz fir non-automated mail
  • Combine AADC and 3-Digit Automation letters for Standard Mail Presort

We anticipate an overall increase of 1% to take effect in January.  We will publish proposed rates as soon as they are available.

FACEBOOK’S FOUR NEW ADVERTISING SOLUTIONS

facebook-fLast month, Facebook announced 4 new advertising solutions launching in 2016 during the Cannes Lions Festival in Cannes, France.  The focus is on accelerating the shift to mobile advertising as the platform boasts 1.6 billion active users on Facebook and another 500 million on Instagram.  The new solutions include:

  1. Audience Insights Application Program Interface (API)

Facebook partnered with a small group of advertisers, like Mondelez International (an American multinational confectionery, food, and beverage conglomerate based in Illinois which employs about 107,000 people around the world) and Anheuser-Busch InBev (the world’s largest brewer with 25% global market share), to develop insights from composite and unidentified demographics, psychographics, topic data and reports from Facebook IQ. The teams have been able to use these insights to create effective campaigns. The Audience Insights API will be available to partners early next year.

  1. Improvements to Canvas

Introduced last year, Canvas is a post-click, full-screen, immersive mobile ad experience thatartist loads instantaneously.  It is designed to help businesses tell stories and show products on mobile devices in a beautiful way.  Updates include steps to make it easier for marketers to design, create, share and gain insights, the ability to share Canvases with stakeholders to simplify the review process and it will have a new feed unit to help entice people to engage. In addition, Canvas will be available for all Pages to use in a post (even when it’s not promoted as an ad).  Also, marketers will be able to access detailed metrics such as dwell time per component and clicks per component to track performance.

  1. Enhancements to Slideshows

Slideshow ads make it easy for businesses to create videos from photos. It gives the ability to create, edit and promote video ads in seconds and are five times lighter than the average video file, which means they’re ideal to reach people on slow connections.  Audio and text overlay, an easy “video-to-slideshow” creation tool, the ability to create from a mobile device and integration with Pages Photo Library and Shutterstock image library are the latest enhancements.  These tools will be available to all advertisers and can be used however you would use a video.

  1. Introduction of Creative Hub

People consume content on mobile in fundamentally different ways than they do on other channels. Creative Hub is an online interface, a “sandbox” where agencies can test different ad formats for online and mobile and experiment with what works best. In the past, most ad creation happens on desktop, but that is changing fast and Creative Hub’s experience is for a mobile device. The Creative Hub gives ad creators an easy way to preview their work in a dynamic mobile feed. They can also share mock-ups through a preview URL.

The Creative Hub is currently in test mode and should be available to everyone later in the year.

Facebook for small business continues to change almost daily.  We’ll (try) to keep you abreast of the latest updates and opportunities as we learn them.

For more details, be sure to check out our Marketing for Small Business Classes too.  We offer two curriculum, The Basics and Intermediate.

The Basics course was specifically created for business owners and staff that are branching out their marketing to include digital.  The course includes four, 90-minute classes over four weeks.  Classes include Blogging, Social Media, Email Marketing, Direct Mail Marketing and Organic Search Engine Optimization.

The Intermediate courses (also four, 90-minute classes over four weeks) are: HOW TO: Facebook, Twitter, LinkedIn and Constant Contact.  Check out details, dates and pricing here.

BEB Wide Format Growing

2016-06-14 CENTRAL CARE WINDOW SIGNWe are so excited with the growth of our Wide Format Division and are most appreciative to our clients giving us the opportunity fulfill their needs!  Above is a full window sign we created and installed for a new location for Central Care.  2016-06-09 11.02.52

BEB can create your banners, signs and other large format requirements.  We’re even providing barrel wraps for those hard working rodeo folks!2016-06-11 BARREL WRAP

Contact us today!  713-528-5568

Royall Commits to Rice University

2016-06-22 Randall in UniformWe are (so) proud to announce that Randall Royall, son to Executive Vice President Ro Royall, has verbally committed to Rice University!

This has special meaning to us as Randall’s Great Uncle (Roy Royall), brother to our founder, Bob Royall (1928-2015) played RB/DB for the Owls in 1934-1936.

Randall is a senior at Stratford High School graduating in 2017 and is a Middle Linebacker for the Spartans.  Check out his game highlights here.

2016-06-22 Randall film highlights2016-06-22 roy royall football team