Tag Archives: BEB Calendar QR Code

BEB Takes Platinum Award

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2015-02-01 AVA DIGITAL AWARD BEB WINS PLATINUMPlatinum is the highest honor received within the AVA Digital Award annual competition. It recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Our winning entry was for the use of QR Codes in our annual company interactive calendars.

The competition this year received over 2,500 entries from across the globe. The AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). This international organization consists of several thousand production, marketing, advertising and free-lance professionals. We thank all of our valued clients and partners for continued opportunities to serve them!

You can see our winning entry by clicking here.

Fall Seminar Series

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Looking to find new and AFFORDABLE ways to market your business?  Attend one or all four of our Fall Seminar Series, Marketing For Small Business.

This four-part series is set up “menu style” so you can attend one or all four sessions.  We’ll review Blogging, Social Media, Direct Mail |e-mail Marketing, and Search Engine Optimization (SEO) .

Classes are conducted at our facility and are kept to a maximum of 8 people to allow participants the best learning experience and maximum interaction.

Cost is only $20/per person and lunch is included or $75/person for all four classes.  Register Today!

blog button 2Blogging |

Tue, September 30, 2014      11:30-1:00pm  REGISTER HERE

Wed, October 29, 2014          11:30-1:00pm  REGISTER HERE
Learn reasons why a small business should blog. We’ll discuss topics for content, when and where to find suitable content and how often to post.  We’ll also cover Search Engine Optimization (SEO), connecting to other sites, etiquette and measuring results.  Don’t miss this very popular class.  Click here to read what participants from our previous Blogging Class said.

 

BUTTON SOCIAL MEDIASocial Media|

Tue, October 7, 2014             11:30-1:00pm  REGISTER HERE

Wed, November 5, 2014       11:30-1:00pm  REGISTER HERE
What is the value of a “follow”, a “Like”, or a LinkedIn “endorsement”? Does social media bring new clients within a B2B platform? Does Twitter or Facebook generate revenue? Learn the value that social media can bring to your business and how to use it. We’ll discuss the soft costs of using social media; time, education, and content. This is a very popular class and quickly fills up.  Click here to read what participants from a previous Social Media Class said.

BUTTON DIRECT AND EMAILThe Two Mails – Direct Mail & e-mail |

Tue, October 14, 2014             11:30-1:00pm  REGISTER HERE

Wed, November 12, 2014       11:30-1:00pm  REGISTER HERE Still one of the most powerful & cost efficient ways to market, Direct Mail is interactive, personal and highly targeted.  It is also a digital driving machine.  This class covers the basics of how to use direct mail today and how to combine mail with e-mail blasts for maximum return.  We’ll cover content and measurement too.  We’ll discuss the minefields surrounding e-mail blasts and privacy regulations.  We’ll review how to study, catalog and build your list while discussing content, links, and the many template programs that are available today.  Learn how to create an e-mail strategy that includes frequency & design and how to measure your results.  Register today to ensure your spot.  Click here to read what participants from a previous Two-Mails class said.

 

BUTTON SEOSearch Engine Optimization |

Tue, October 21, 2014             11:30-1:00pm  REGISTER HERE

Wed, November 19, 2014       11:30-1:00pm  REGISTER HERE
Our partners at Siteboxpro, a local leader in SEO and web marketing, will conduct this class. Learn about the process of organically improving the visibility of your website in search engine results. We’ll discuss target-paid listing, budgets, and learn about the different kinds of searches available including image, local and video searches. Don’t miss this informative and very popular class, register today!  Click here to read what participants from a previous SEO class said.

 

 

Calculating Your Return

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one half of a percentInvite Them InNot only do we sell direct mail marketing, we also use it.  Why?  Because it works.  Figuring out how well it works can sometimes be a challenge.  Make sure you review the whole picture and don’t be blinded by what may seem like a light return.

We conducted a prospecting campaign targeting churches in our area.  We sent two postcards over a 3 week period to the same recipients.

The graphics we used for our 6 X 9 postcards reflected multiple generations and cultures, and conveyed a very simple message.  Use direct mail to invite your neighborhood to worship in your church.

The mailing brought 3 new clients or .56% of our universe; which seems like a very low return!  That’s because it’s only part of the equation.

The campaign generated $4,450 in new business within 30 days of the first mailing.  The retail charges associated with mailing both cards, including postage is $1,530 which equates to a $2,920 return.  We anticipate the new clients will generate an additional $9,000 in revenue over the course of the first year.

Direct mail marketing works – let it work for your business too!

 

2015 APRIL POSTAL RATES – NON PROFIT LETTERS & FLATS

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2015 BEB USPS RATE CARD NON PROFIT RATESWould you like a 2015 BEB POSTAL RATE CARD?  These cards are double sided with nonprofit rates on one side, and for profit Standard & First-Class rates on the other.  They also include handy dimension minimums/maximums and other mailing requirements.  Printed on sturdy card stock and measuring at 9″ high X 8″ wide, these cards are excellent reference material and they are FREE!  If you would like one mailed to you, click here.

From the President

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Ron Bi-LineWe are already at the start of the second quarter of 2013…that is hard to believe.  January has brought our semi-annual BEB Summit meeting where the executives of BEB meet to plan a strategy for the future.  We examine where the marketplace is going five-years out, review technology changes that impact our business and conduct a client review to determined how we can better serve our existing clients and where to find new business.  Our plan to add a second digital press in the first quarter has already come to pass.  Other items for the coming year include expansion and upgrade of our 15,000 square ft facility, Postal Reform and the enhancement to direct mail with online interaction.

2013-SummitThis year’s summit was very informative and we look forward to the coming year as we find better ways to serve our clients by planning for the future.  Our first ever BEB Calendar has been a big hit with customers and vendors alike!  Don’t forget, in addition to the beautiful photos (featuring our great state), we highlighted events unique to Texas and added a QR Code for each month.  The QR Code will take you to a landing page that has fun videos or photos specific to the month.  We hope you enjoy the interactive experience throughout the year.
January and February brought appointments with our clients as we were invited to conduct our POSTAL 101 class several times.  The feedback has been overwhelmingly positive and we’ve managed to keep the presentation down to 30-minutes!  We cover the new postal regulations surrounding the FSM (Folded Sel-Mailer), review the new rates and want to expect in Washing with  Postal Reform.  We’ve created several classes with content geared specifically toward individual companies and provided “cheat sheets” branded with their logos that will allow our customers to distribute the reference materials as their own.  Business Extension Bureau “hit the road” in February too.  Joy Zehrbach, our VP of Marketing traveled to Florida for the  annual AMSP (Association of Marketing Service Providers) Mid-Winter Conference.  She participated on a panel discussion covering the emergence of cross media marketing, conducted a round-table on self-promotion and even though she is a newly elected Director on the nation Board, was invited to join the Government Affairs Committee.  Our sister company, BEBdata (one of the largest bankruptcy data compilers in the nation) was in Florida last month attending the National Automobile Dealers Association’s annual conference.  We mixed and mingled with several of our valued clients and got a chance to meet some new ones too!  We are always looking for ways to connect with you clients in a face-to-face manner and we managed close a deal with a new client just a few days after the show.  It was a great success and we look forward to participating again next year!

Ron Royall