Social media changed the entire marketing structure for businesses. The ability to reach a large audience in a simple and lightning fast manner leveled the playing field and allowed all businesses the chance to affordably market.
Social media put an end to “One Way Street Marketing”. Today’s businesses are able to engage with their existing and potential clients and in real time. Positive engagement with customers can lead to improved reputation and referrals which leads to more sales.
As the world is becoming predominantly mobile, social media sites allow your advertising to be seen in a mobile optimized format. Be sure your website is mobile enhanced too. The majority of internet access is done on a mobile device today, and the social media landscape is a very strong driver to your company website.
Traffic to your website not only connects your audience to your business, it enhances your organic search engine optimization (SEO) which will make it easier for people to find your business on the web. Social media networks are becoming search engines unto themselves and offer many opportunities to incorporate SEO enhancements such as keywords and back links.
If you aren’t utilizing social media in your marketing strategy today, you’re missing out on new business.